Making Marketing
Automation Magic:

How One Multi-Location Tire & Auto Shop Boosted
Car Counts And Saved Marketing Dollars

Wiygul Automotive Clinic

Wiygul Automotive Clinic is a third generation, 40+ year old family-owned tire & auto business with eight retail locations in Northern Virginal and Maryland area. When it comes to priorities, the Wiygul family is always looking for ways to take their customer retention and repeat purchase rates to the next level. With the help of Conceptual Minds, and some marketing automation magic, the Wiyguls made leaps in both priority areas, and are now on their way to being a leading provider in their area and beyond.

Wiygul-Automotive-Clinic

The Results

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higher open rates for email reminder vs. 
previous platform

0 %

more touchpoints per customer without any
increase in email unsubscribes

0 %

Improvement in Repeat Purchase Rate in 3
years

0 %
cost savings on print marketing

The Fuel (Powering the Results)

What We Delivered?
Wiygul-Tire-And-Auto-personalized-email-strategy
Personalized emails based on customer interactions
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Unique campaign landing pages
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Custom updates to client's current website
What it Looked like?
What it
Looked like?
Over-100-data-driven-daily-email-reminders

100+ Unique, data-driven daily
reminders delivered to the right
customer at the right time​

100+ Unique, data-driven daily reminders delivered to the right customer at the right time

Company-wide and store-specific
emails/webpage campaigns that look great on every device

Company-wide and store-specific emails/webpage campaigns that look great on every device

Smart lead forms added to Wiygul
website with automated, personalized
follow-up emails

Smart lead forms added to Wiygul website with automated, personalized follow-up emails
The Nuts and Bolts
The Challenge
For a long time, the Wiyguls relied on third-party providers, mostly software companies to handle all of their marketing and IT needs. Without any marketing support on staff, it just kept getting tougher to keep track of the state/progress of each effort from email to print mail and so on. In a nutshell, the Wiyguls partnered with Conceptual Minds, so they could stop being in the dark about whether or not their marketing investments are actually bringing customers to their shops.
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The Solution

Conceptual Minds knew the Wiyguls needed a way to connect their marketing dots into a powerful machine churning out meaningful customer touchpoints that drive more sales and higher profits. With those goals in mind, marketing automation seemed like it could be lightening in a bottle. So, our master marketers went to work on a marketing automation program, starting with the strategy, plus selecting/customizing the automation platform, and creating/perfecting campaign concepts, creative, messages, and performance.

Why it
Worked?
When it’s all said and done, our team was right to bet on marketing automation. For the first time, the Wiyguls are in full control of their marketing investment, now able to amp up what’s working and cut spending where it’s not. Whether you call it magic or lightning in a bottle, here’s three big reasons why marketing automation worked for Wiygul Automotive Clinic:
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More Connections, Better Workflow:
Went from 4+ disconnected outreach efforts (operated out of sight, out of mind) to a mega machine combining every inch of customer data to fuel leads, conversions, and profits.
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Smarter Decisions, Better Results:
Went from relying on “gut-feelings” to using real customer data to decide all things marketing, from where to invest to what messaging should say.
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Right Channels, Better Price:
Went from mostly print to omni-channel marketing, which allowed for cost savings and a more targeted/effective direct mail approach.
Ready to Make Marketing Magic for Your Auto Shop?
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