Wiygul Automotive Clinic is a third generation, 40+ year old family-owned tire & auto business with eight retail locations in Northern Virginal and Maryland area. When it comes to priorities, the Wiygul family is always looking for ways to take their customer retention and repeat purchase rates to the next level. With the help of Conceptual Minds, and some marketing automation magic, the Wiyguls made leaps in both priority areas, and are now on their way to being a leading provider in their area and beyond.
higher open rates for email reminder vs.
more touchpoints per customer without any
increase in email unsubscribes
Improvement in Repeat Purchase Rate in 3
100+ Unique, data-driven daily
reminders delivered to the right
customer at the right time
Company-wide and store-specific
emails/webpage campaigns that look great on every device
Smart lead forms added to Wiygul
website with automated, personalized
Conceptual Minds knew the Wiyguls needed a way to connect their marketing dots into a powerful machine churning out meaningful customer touchpoints that drive more sales and higher profits. With those goals in mind, marketing automation seemed like it could be lightening in a bottle. So, our master marketers went to work on a marketing automation program, starting with the strategy, plus selecting/customizing the automation platform, and creating/perfecting campaign concepts, creative, messages, and performance.
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