The Challenge

Wiygul Automotive is an aftermarket retail automotive company based out of Alexandria, VA. The company operates 7 auto service facilities across the DC Metro region and provides various types of maintenance services to thousands of vehicles each year.

Wiygul Automotive Clinic was in need of a savvy, results-oriented PPC Consultancy that had significant experience with retail auto shop marketing. The company ownership wanted/needed someone that was able to help company increase car counts while maximizing revenues.

The Solution

Conceptual Minds conducted a thorough analysis of Wiygul Automotive Clinic’s PPC activity prior to our formal engagement. This deep dive quickly showed the lack of automotive experience of their previous PPC provider (a large, national player). Past performance of their campaigns were indicative of poor campaign structure, poor keyword strategy and less than stellar ad copy.

Conceptual Minds created new campaigns by leveraging our significant retail automotive campaign experience. Additionally, we spent measurable amount of time better understanding Wiygul Automotive Clinic’s business model as well as their needs.

The results have been stellar in the first 6 months.

183% Increase in Leads

74% decline in cost/call

96% increase in CTR

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