What Does Local SEO Mean for Auto Repair Shops?

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It’s a pretty fair assumption to say that when it comes to embracing innovative marketing methods, it isn’t always a top-of-mind priority for the average auto shop repair business owner. And we get it. You have technicians to manage, customer cars to fix, and business to run – who has time to chase marketing shiny objects?


Here’s the caveat, though.


If you’re still using outdated marketing strategies, or worse, have no strategy behind your tire and auto shop’s marketing efforts at all, you are LOSING CAR COUNTS.

That doesn’t mean you should be chasing every shiny object marketing solution out there. But you can be plucking your fair share of the low-hanging fruit. By that, we mean the local car owners who hop online and search for “tire rotation near me” or “check engine light service in St. Louis.”


THAT is where local SEO comes in to your advantage.

Learn what local SEO is and how it can be the one game-changing marketing strategy to use as an auto repair shop.


What Is Local SEO, Really?

Local SEO, or in its long form, local search engine optimization, is the focused practice of optimizing a business’s online presence to improve its visibility in local search results. Sounds simple enough, right? Well, it’s a bit more layered and complex than that – but the concept is relatively easy.

Unlike traditional SEO, which primarily focuses on boosting a website’s overall online visibility on a broad/general scale, local SEO aims to promote to browsers searching for products or services in a specific geographic area, city, town, or neighborhood. And as Forbes describes, it needs to be the “foundation of your web presence.”

So, as an auto repair shop, since you’re not concerned with attracting people from across the country and focused more on attracting local vehicle owners, local SEO is a perfect-fit marketing solution. Explore some of the key components of a great local SEO strategy. Mastering these elements will ensure that when people in your neck of the woods need auto repair, your shop is one of the first they see online.


Image by <a href="https://www.freepik.com/free-photo/side-view-hand-holding-smartphone_32879772.htm#query=local%20seo&position=9&from_view=search&track=ais&uuid=4b120020-1ade-4c13-ac04-f5c68afc513b">Freepik</a> -- mobile search


It Starts with Google My Business Optimization

Creating and additionally optimizing a Google My Business listing for your tire and auto shop is essential for local SEO. GMB listings appear prominently in Google’s local search results as well as on Google Maps. It provides browsing car owners with important information about your business, including your address, phone number, hours of operation, local reviews, and website.


Get in on Local Directories

Consistent (the most important) and accurate business information (name, address, phone number, website URL, etc.) across online directories is BIG for local SEO results. Local citations and review sites help improve your shop’s credibility and visibility in local search results.


Know Your Auto Shop’s High-Value Keywords

Do some keyword research to identify relevant words and phrases that potential vehicle-owning customers might use when searching for auto repair services in the local area. This includes terms like “auto repair near me,” “car mechanic [city],” “brake repair [neighborhood],” and similar variations. Incorporating these keywords naturally into your website content, meta tags, headings, as well as image alt tags can drastically improve search engine visibility. And as the Search Engine Journal outlines, mastering keywords can really elevate your results.


Image by Joshua Choate from Pixabay -- little league sponsor


Share Localized Content

Create localized content that hits home and resonates with your target prospects in a specific geographic area to help improve your shop’s relevance and authority in local search results. This includes creating blog posts, landing pages, and other content that address local topics, events, and trends. Get in on those little league sponsorships and local community events, then post about it online to strengthen your community connections.


Get in the Habit of Local Link Building

Acquiring high-quality backlinks from local websites, businesses, and organizations can help boost a business’s authority and relevance in local search results. Building relationships with local influencers, bloggers, and community organizations can also help attract local links.


<a href="https://www.freepik.com/free-photo/woman-acr-service-station-checking-her-car-with-mechanic_18036152.htm#query=car%20care%20review&position=0&from_view=search&track=ais&uuid=d40b86bb-729f-4b82-a984-bc7431bc6937">Image by senivpetro</a> on Freepik -- auto repair mechanic and customer


Manage Your Auto Repair Shop’s Online Reputation

Encourage your auto shop’s customers to leave positive reviews on platforms like Google, Yelp, and Facebook. Your shop’s reputation and visibility in local search results depend on it. Managing and actively responding to reviews, both positive and negative, demonstrates your commitment to customer satisfaction and engagement, too.


Photo by Andrea Piacquadio: https://www.pexels.com/photo/joyful-young-woman-phoning-on-street-in-evening-3776659/ -- woman using mobile


Be Smart About Optimizing for Mobile

Optimizing your auto repair shop’s website and online presence overall for mobile devices is crucial for local SEO. And we mean, mission-critical. Most of your potential customers conduct local searches from their smartphones and tablets while on the go. And it’s where you need to show up when they’re looking.


Jumpstart Your Local SEO with Conceptual Minds!

As an auto repair shop, you can’t afford NOT to be leveraging local SEO. Jumpstart your efforts with our Marketing Coaches as Conceptual Minds! Let our team help you put your best local SEO foot forward online and manage it ongoing so you can always be “found” when local customers need your services. Contact us today, and let’s chat!

Learn About Conceptual Minds


As veterans of the automotive industry, the Conceptual Minds team are experts at growing car counts through effective and personable marketing. If you are unsure of your current marketing strategy and would like some guidance, contact us today.


Need help with Local SEO for your Tire & Auto Repair Shop?

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