What are ad extensions, and how can I use them to improve my ads?

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Ad extensions, now called assets, are additional information that helps make your auto shop marketing ads more informative and useful to your target customer. Examples of ad extensions include phone numbers, locations, website links, offers, and auto repair shop customer reviews.

 

What are ad extensions?

Google ads extensions are now called assets. These are additional pieces of information that add depth to your ads. More importantly, extensions add real estate to your ad. By including information and increasing the size of the ad in search results, your ads become more compelling and visible.

 

According to Google

 

Types of extensions

There are two general categories of assets (ad extensions): automated and manual. Google Ads creates automated ad extensions by taking information from your profile or website. Manual ad extensions are those you set up yourself.

There are also several types of ad extensions to consider for your auto repair shop. Each provides different information or encourages the viewer to perform an action.

  • Sitelinks – links to your website
  • Callout – Unique information you want to highlight
  • Location- physical address
  • Call – phone number
  • Price – cost of services
  • Promotion – ongoing sales or specials
  • Seller ratings – online reviews
  • Image – of your logo or auto repair shop
  • Structured snippet – highlight features
  • Lead form – form fields to gather information
  • App – link to a service scheduling app
  • Affiliate location – list additional tire and auto shop locations

 

 

Photo by Rubaitul Azad on Unsplash -- google ads

 

How to set up ad extensions

To set up your Google ads extensions, you need to first log into your auto repair shop’s Google Ads account. Click on “Campaigns” and then “Assets” to get to the right dashboard page. Click the blue plus sign button and choose the type of extension you want to create. Fill out the form fields in accordance with the type of extension you are creating. When finished, click “Save”.

 

Need help with your Google Ads?

Contact our Marketing Coaches, and let our team help you leverage ad extensions for your auto repair shop! Contact us, and we’ll make sure your Google Ads assets are primed for big results.

Learn About Conceptual Minds

As veterans of the automotive industry, the Conceptual Minds team are experts at growing car counts through effective and personable marketing. If you are unsure of your current marketing strategy and would like some guidance, contact our marketing coaches today.

Need help with your Google Ads strategy?

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