Conceptual Minds | August 30, 2023
Marketing for CPAs: How to Use USPS’ EDDM for High-Volume Mail Campaigns
In today’s fast-paced digital world, marketing strategies that encompass both print and digital advertising can help moving companies reach a wider audience and stand out in a competitive market.
While digital advertising has revolutionized the way businesses promote their services, print advertising continues to hold its own by offering unique benefits.
In this blog, we will explore the advantages of using both print and digital advertising, providing proven and actionable advertising tips specifically tailored to empower moving companies in their marketing endeavors.
Despite what some think, print advertising is not a thing of the past.
There are several benefits to using print advertising that are not replicable in other advertising mediums. Here are some examples of popular print methods:
Direct Mail
Unlike digital marketing, direct mail gives consumers a tangible, pleasurable, and useful bit of collateral.
Because of this, a well-designed postcard or mailer can leave a lasting impression and increase brand recognition when potential customers are ready to make a decision.
In fact, 76% of consumers said they trust direct mail more when it’s time to make a purchase decision.
It also allows your company to stand out from competitors and capture the attention of potential customers who might overlook online ads or emails.
Magazines and Brochures
Magazines and brochures offer an opportunity to present your moving company in a more comprehensive and visually appealing manner.
Catalogs and Inserts
For larger companies with extensive services, catalogs and inserts seamlessly showcase your offerings.
Catalogs can be mailed to specific target audiences or included as inserts in local newspapers, expanding your reach to a broader customer base.
The Advantages of Digital Advertising for Moving Companies
The Advantages of Digital Advertising for Moving Companies
Digital advertising certainly has its own unique benefits as well, especially since there are currently 5.18 billion internet users worldwide.
Here are some examples of common digital advertising methods:
PPC advertising not only boosts your online visibility but also enables you to capture highly qualified leads.
By reaching potential customers precisely when they are actively searching, you can connect with high-intent consumers who are more likely to engage with your ads).
These valuable leads have a far higher potential to convert into customers compared to the average web visitor.
Google Ads for Location-Based Searches
With Google Ads, you can target potential customers looking for moving services in various geographic areas using location-based keywords.
The ad format’s precision lends it relevant, local leads that conversion rates.
Online Display Ads and Social Media
ltimately drive more website traffic and inquiries.
The Benefits of Utilizing Print and Digital Advertising
Are there unique benefits to combining print with digital advertising?
Reinforce Brand Consistency
Using both print and digital advertising allows your moving company to present a cohesive brand image across all channels.
Consistency in messaging, color schemes, and logos reinforces your brand identity, making it easier for potential customers to recognize and remember your company.
Expanded Reach and Recognition
Maximize Your Marketing Strategy with these Actionable Ideas
In order to get different results, sometimes you have to think outside of the box.
Here are 8 creative ideas specifically tailored to moving companies to capture your audience’s attention and generate leads.
Organize contests on platforms like Facebook or Instagram to foster engagement; encourage users to share their moving stories or post pictures of their new homes.
Capture the positive experiences of satisfied customers on video. These testimonials can be shared on your website and social media channels.
Real-life stories have a powerful impact on potential customers, building trust and credibility. According to HubSpot, 66% of consumers have watched video content to learn more about a brand.
Mobile Billboards
Utilize mobile billboards to reach a wider audience. Advertise on trucks or vans, showcasing your moving company’s name, logo, and contact information.
Drive these vehicles around busy areas or target specific neighborhoods to maximize visibility.
Drive these vehicles around busy areas or target specific neighborhoods to maximize visibility.
Partnerships with Real Estate Agents
Establish partnerships with local real estate agents. Offer them special discounts for recommending your moving services to their clients.
In return, display their brochures or business cards at your office or on your website.
In return, display their brochures or business cards at your office or on your website.
Create a blog on your website to provide valuable information to potential customers. Write informative articles on topics like packing tips, decluttering advice, or moving hacks.
Then, share these articles on social media to drive traffic back to your website.
Online Reviews and Ratings
Virtual Reality Tours
Utilize virtual reality technology to provide potential customers with immersive 360-degree tours of your moving trucks, storage facilities, or office spaces.
This innovative approach adds a modern touch to your advertising efforts and sets you apart from competitors.
Improved Targeting and Personalization
Reduced Costs and Increased ROI
Conclusion: Better Together
Peanut butter is better with jelly, Batman is better with Robin, and digital advertising is better when combined with print. By combining both traditional and modern marketing approaches, you can enhance your visibility, engage with your target audience, and ultimately increase your business’s success.
They key is to stay innovative, adaptable, and continue to explore new advertising avenues to ensure a thriving future for your moving company.
Learn About Conceptual Minds
If you’d like our guidance on your marketing strategy, contact us today at 877.524.7696.
