Many auto service businesses rely exclusively on print and digital marketing. They often consider TV, radio, and outdoor ads to either be too expensive, ineffective or both. In reality, mass media marketing (if done strategically) can be both affordable and effective because it allows you to reach most (or even all) vehicle owners in your target service area for one of the lowest cost per impressions.
Did You Know? A tire & auto shop tv campaign can cost as low as $1,500 – $2,000 per month, and help you reach 200,000+ consumers!
More importantly, taking advantage of mass marketing can help your tire & auto shop gain an edge over competitors who are only using digital and/or print channels to reach consumers.
Investing in tire & auto shop mass media marketing will make your digital and print marketing even stronger by helping your business:
Gain Greater Brand Awareness
38% higher recall for ads viewed on TV versus online video
Reach More Consumers
93% of U.S. adults (18 and older) tune into radio every week – followed by tv viewership at nearly 90%
Convert More Customers
10% more people converted after viewing an ad on tv versus online display ads
Maximize Marketing Investment
18% average loss in marketing ROI for businesses removing TV and relying solely on digital channels. Research included $12 billion in anonymized marketing spend over 3 years and ranging across 6 industries
Find out how much your auto service business can further your reach and steal customers from your direct competitors by adding mass media to your marketing efforts.
Buying, planning, and producing mass media campaigns that work has become more and more complicated, particularly as TV and radio industries continue evolving to keep up with the digital landscape.
Our team helps you navigate each aspect essential to executing effective auto & tire tv, radio, and outdoor ad campaigns. We ensure our clients select the right channels, secure the best priced media buys, and put out professional and engaging video, audio, and print campaigns guaranteed to capture consumer attention. In a nutshell, we simplify the complex world of mass media, so your auto service business can take advantage of the right opportunities available in your marketplace.
Buying, planning, and producing mass media campaigns that work has become more and more complicated, particularly as TV and radio industries continue evolving to keep up with the digital landscape. Our team helps you navigate each aspect essential to executing effective auto & tire tv, radio, and outdoor ad campaigns. We ensure our clients select the right channels, secure the best priced media buys, and put out professional and engaging video, audio, and print campaigns guaranteed to capture consumer attention. In a nutshell, we simplify the complex world of mass media, so your auto service business can take advantage of the right opportunities available in your marketplace.
Mass Media Planning & Buying:
The most critical (and overwhelming) step of an effective mass media campaign is picking the right mix of channels ideal for your budget, target customers, and current marketing efforts. Next, you’ll need to purchase space for your ad, whether it’s a tv or radio campaign.
Our team uses the latest consumer research and targeting tools coupled with an in-depth assessment of your ongoing digital/print marketing. This allows us create a media plan designed to help you reach and convert more vehicle owners in your service area. Our clients also gain access to our national and local media partners to ensure the best priced ad placements whether it’s local cable tv, satellite radio, and/or a string of outdoor billboards.
Mass Media Ad Production:
Whether your media plan includes network or cable tv commercials; traditional or digital radio spots; outdoor billboards, or all of the above, we’ve got you covered. Our creative team understands the auto service customer and uses their knowledge to produce effective, attention-grabbing, and memorable video, audio, and graphics. That includes designing the concept, booking the talent, and developing/packaging the final product(s). Our team also ensures that you can leverage and re-use video, audio, and graphic design assets across digital, print, and mass media channels by offering production in multiple formats.
What Our Tire & Auto Clients Say
Compared to other tire & auto marketing providers, working with Conceptual Minds is a completely different story. “Set it and forget it” is just not something that Taran and his team do. They’re constantly looking through data and how our customers are responding for ways to get us even more out of our marketing efforts. That and the results they deliver us keep us very, very happy!
There aren’t many marketing agencies who actually get tire & auto AND are 100% invested in seeing your business succeed. You won’t find a lot of other teams like Conceptual Minds – the amount of time and care they put into anything and everything they do for us is hard to beat.
Taran and his team do a great job at helping me look at our marketing at a high level. That insight has given us a much better idea of how to turn our marketing dollars into higher car counts and profits. With Conceptual Minds in our court, we make smarter decisions that don’t waste our time or money.
When your marketing agency gets you results like Conceptual Minds, you stick around. But it’s not just the new customers and higher car counts – it’s the fact that they’re more of a partner than a provider that makes Taran’s team and their approach the best choice for our shop.
Our Mass Media Campaign Work
About this Mass Media Campaign Video
This video was developed to publicize a college basketball themed promotion for Wiygul Automotive Clinic. For this campaign, our team used traditional and digital channels to help broaden the reach of this multi-location tire & auto brand and to generate business during traditionally slower months. This commercial aired on local TV channels helping bring new vehicle owners to the provider’s eight shops, contributing to an 8% boost in total car count.
2019 Video Marketing Services, Automotive Promotion
As Seen On
At Conceptual Minds, our top priority is helping small and mid-sized auto service businesses gain access to the tremendous benefits of mass media marketing without costly or wasteful spending.
In fact, our team focuses on creating tire & auto shop tv, radio, and outdoor ad campaigns that reinforce and round-out digital and print marketing efforts. We’re experts in uncovering missed and/or overlooked opportunities when mass marketing channels offer tire & auto shops the most cost-efficient way to convert more leads and/or generate greater awareness.
Our team has 12+ Years of automotive industry experience.
Mass Media Expertise
Our team brings expertise in media planning and buying across tv, radio, and print mediums, including traditional channels like cable/network tv and emerging options like Google TV.
Award Winning Work:
Our regular reporting and insights help identify ways to continuously improve and maximize your mass media marketing investment.
Tap Into Your Mass Media
Tire & Auto Shop Mass Media Marketing FAQs
Q: I am currently doing print and/or digital marketing – why do I need to also invest in mass media?
A: Research shows that using all three types of media to engage your customers is the most effective way to reach more vehicle owners and convert more leads into customers for your shop. For example, ARF Measurement found that consumers reached both on TV and digital are three times more likely to consider doing business with a brand. Facebook research found that for consumers reached both on Facebook and TV the likelihood to convert goes by 5 times! Finally, the Advertising Research Foundation, found that when combined tv and digital generate a 60% greater ROI, than on their own.
Q: What’s the minimum amount of time you recommend running a mass media campaign?
A: We recommend at least 6 months, but generally multi-year campaigns perform the best because the number of times the consumers are reached builds over time. Research suggests that consumers need as many as 7-touchpoints before they remember a business. So, as your business starts to reach consumers multiple times, your business will start to achieve the maximum return on investment.
Q: How important is the frequency and reach when running a mass media campaign to maximize your investment?
A: As we mentioned above, a consumer needs to be reached a minimum of 7 times before they remember a business. So, if you don’t reach your target customers 7-times or more in a reasonable amount of time or you only reach a small portion of your target population over many months then those consumers will either forget about you or you’ll be leaving opportunity on the table. This is why the right mix of reach and frequency are critical to building awareness for your business and driving the maximum number of leads.
Q: Will Conceptual Minds help me determine Return on Investment (ROI) for my campaign?
A: Yes, Absolutely! At Conceptual Minds, we work hard to ensure that everything we do drives value for our clients. This includes any/all mass marketing efforts. We help our clients implement a variety of strategies to make certain that we can track ROI for their dollars.
Q: Which type of automotive businesses can benefit from mass marketing?
A: Many believe that only big brands with huge budgets can benefit from (and afford) mass marketing. We’re here to tell you that’s not the case. We’ve found that most tire & auto service providers that are looking to reach a measurable number of people and enjoy double digit growth can benefit from mass media such as TV & Radio.
Q: Why should I use Conceptual Minds versus another mass media marketing service provider?
A: With over a decade of experience supporting automotive businesses of all sizes from multi-location tire retailers to single shop operators, the short answer is we get auto shop mass marketing far better than your average media buying/planning agency or production company. We understand your customers, what type of message motivates vehicle owners to do business with a particular tire & auto business and how to make the most out of your budget by reaching as many vehicle owners in your target area.
We help shop owners determine who they should target (if they are not already sure), what channels or stations they should advertise on and how much budget is the right budget. We know how to use mass media such as TV & Radio to make your current marketing even more effective and last but definitely not least, we always work to track and improve your campaign performance across all mass media channels.
With us, you’ll never get a few meetings here and there, and a confusing (or no) report. We believe is holding ourselves accountable and treat our customers exactly how we would like to be treated. We work without ego and will keep you updated on how your marketing is doing and what we can do better, every step of the way.
Q: How quickly can Conceptual Minds launch my tire & auto shop mass media marketing campaign(s)?
A: Of course, the time from start to finish depends on the type, size, and scale of your campaign. In general, from the time you say go, we can help you help you create commercials and launch your campaign in about 30-days. If you already have commercials, then we can likely help you get started in a matter of a week to two weeks.
Ask a Question
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Helpful Tire & Auto Shop Mass Media Marketing Tips
from our Market Smarter Blog
We’ve helped a number of clients make huge car count gains through seasonal and yearly promotional events like these.
A 2023 recession looks likely. Auto repair shops’ ability to adapt hinges on them not slashing revenue-generating functions while investigating their clientele’s changing circumstances.
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