Gen Z is here. And they’re showing up with cars, cash, and expectations. Born between the late 90s and early 2000s, these young drivers are digitally […]
If you’re not on Page 1 of Google, you’re basically invisible. That’s a harsh truth, especially for independent auto repair shops competing against franchise brands and […]
Some of your auto repair shop marketing efforts are designed to create buzz and generate leads immediately. Other strategies, like search engine optimization (SEO,) are designed […]
As Charleston’s auto repair market continues to grow, local tire and auto shops face increasing competition, not just from other independent garages but also from national […]
Ad extensions, now called assets, are additional information that helps make your auto shop marketing ads more informative and useful to your target customer. Examples of […]
When your car isn’t working, you’re stressed. And when you’re stressed, you want answers fast. Combined with the fact that 53% of all vehicle owners make […]
It’s hard to get good guidance on marketing channels exclusively for auto shops. Our factsheet explores its major advantages and disadvantages, as well as strategic recommendations and ideal budget allocation.