Postcard Magnetic Mailers for Auto Repair Shops: Ideal for Long Retention Time

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Mailers are popular and effective advertising vessels for auto repair shops. But not all mailer types are created equal. And more importantly, your tire and auto shop needs to have a smart strategy in place to design and execute mailer campaigns that drive car counts. Knowing which types of mailers to send, when to send them, and what offers to include are keys to success.

Here at Conceptual Minds, we’re designing mailer campaigns for our growing auto repair shop clients all the time. And one of the questions we often hear is about which type of mailer has the longest lifespan in a customer’s hands. Today, we’ll break down what you need to know about mailer longevity and answer which type of mailer sticks around far longer than any other.

 

magnetic mailer automotive example

 

So, Which Type of Mailer Lingers the Longest?

Based on statistics shared by Marketing.com, the shelf life of the average direct mail piece is 17 days. But you can extend the life of your mailer even longer by choosing the right materials.

  • A high-quality, slightly textured matte paper can offer a pleasant touch and tasteful images and texts that pop.
  • Linen cardstock is another great option, just to change up your card’s texture from other paper stock in the mailbox, as it has a luxurious look and feel.
  • Coated cardstock is a professional and durable material like coated cardstock.

But to really get mileage, a unique offer featuring your auto repair shop’s contact information and location on a magnetic mailer could land you on a potential customer’s fridge for months. Get even more creative by sponsoring a local team sport and using that magnetic mailer as a calendar of game dates.

 

Why Mailers Need to Be on Your Auto Shop’s Radar

If you’ve discounted the idea of mailers as part of your marketing strategy, you’re overlooking a significant opportunity to stand out from your competition, reaching your community of customers right in the mailbox. As PostGrid suggests, these advantages are not to be ignored:

  • Tangibility: Put your brand and offer literally in the hands of your local customer base.
  • GDPR Freedom: Bypass the GDPR requirements for “consent to engage” with direct mail that allows you to keep sending and maintaining customer awareness and interest freely.
  • Less Disruptive: Mailers are less disruptive to consumers who are bombarded with digital ads, making them a more welcomed approach to engagement on “their time.”
  • Engagement: Email won’t engage as many of the senses as a physical mailer, making direct mail a potentially stronger influencing agent for the decision-making process.

In addition to these benefits, direct mail has a far longer lifespan than its digital ad and email counterparts. While email messages and pop-up ads can be ignored, discarded, and deleted, a magnetic mailer lingers in the hands of your customers.

auto postcard mailer - Wiygul Automotive

The key is to put something tangible in your local customers’ hands that they’ll find valuable and worth keeping. When you do so regularly, you’ll reap significant advantages, bypassing the noisy online ad space and making a lasting impression on your local community for far longer than a few seconds at a time.

Get more mileage out of your tire and auto shop’s marketing efforts and separate yourself from the competition in a big way with direct mail. Need help designing your mailers, choosing the best materials, or coming up with brilliant offers and ideas to land your magnetic mailer on customer fridges for months?

Let us be your guide and show you how we make mailers stand out for our auto repair shop clients!

Learn About Conceptual Minds

As veterans of the automotive industry, the Conceptual Minds team are experts at growing car counts through effective and personable marketing. If you are unsure of your current marketing strategy and would like some guidance, contact us today.

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