It’s the 21st century and there are many ways to promote your medical business but none are as reliable as Email Marketing.
A recent study revealed that 91% of consumers check their emails every day! This number is far higher than the number of people who use Facebook (the most popular social network).
Not all customers (or pateints) are alike. While many marketers value the ability to instantly reach thousands of people, the most effective use of email is through narrowcasting – crafting targeted messages and directing them to a specific audience. In no other business is narrowcasting more critical than in the medical arena. Emails to patients or potential patients must be narrowly tailored, specific, and effectively worded. Some people may even hold communications from the medical professionals to a higher standard than communications from other businesses.
In any event, customization is vital and will allow your practice or clinic to harness the true power of email marketing and use it as the superb patient acquisition and relationship building tool that it can be.
By doing so, your business will be harnessing the true power of email marketing, and using it as the superb customer acquisition and relationship building tool that it can be.