How Do We Help Accountants Maximize Business Through Marketing?


Current Customer Assessment & Target Audience Identification

We help accounting professionals, accounting firms and CPAs conduct a thorough demographic assessment of their current customer base and identify look-a-like customers within their target geography. Additionally, we market for accountants by setting up digital and print campaigns to to reach these individuals.

Evaluate current marketing channels and recommend the best performing options


Solo accounting professionals and managing partners of accounting firms are regularly bombarded with an avalanche of marketing communication. As a stakeholder, it is difficult to thoroughly sift through the value of each program while operating the business effectively. This is where Conceptual Minds team comes in and evaluates your current marketing channels for you. We separate the positive ROI channels from the negative ones so your solo practice or firm can maximize your marketing dollars. We also recommend under utilized channels – digital and otherwise – that could add significant value to your organization


We Offer A Variety of Services To Suit Every Need


Think of your website as the face of your accounting business. Do you like what you see?

Conceptual Minds understands that your website can serve a variety of purposes including establishing credibility and reputation, creating lead and revenue generation, providing customer support, etc. In order to create a website that exceeds your expectations, we take the time to understand your brand, business goals, target customers and any existing problems and challenges.

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It’s the 21st century and there are many ways to promote your business online but none are as reliable as Email Marketing.

A recent study* revealed that 91% of consumers check their emails every day! This number is far higher than the number of people who use Facebook (the most popular social network).

Not all customers are alike. While many marketers value the ability to instantly reach thousands of people, the most effective use of email is through narrowcasting – crafting targeted messages and directing them to a specific audience.

By doing so, your accounting business will be harnessing the true power of email marketing, and using it as the superb customer acquisition and relationship building tool that it can be.

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Accountant-Search Engine Optimization

Most accounting firm operators and stakeholders understand the importance of having a website. However, your website is meaningless if your potential customers never reach it. Search Engine Optimization (SEO) is the process of making a business found and ranked higher in search results on search engines such as Google, Yahoo, Bing, etc.

Don’t get lost in the crowd.

Achieve greater visibility through our highly strategic, white-hat, geo-targeted SEO process.

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Looking to expand your customer base, generate more leads and increase sales?  Then a PPC Campaign is likely a good solution for your accounting business.

PPC is an internet advertising model used to direct traffic to a company’s website or phone center. It is one of the fastest ways of generating targeted visits and has traditionally been successful for accounting firms.

Effective PPC campaigns require in-depth industry and platform understanding along with on-going KPI analysis. We understand that typical search engine PPC marketing can be quite expensive and may not fit every firm’s budget. However, there are more affordable platforms where PPC strategy can work very well and satisfy the goals of even the “leanest” of budgets.

Don’t let a novice provide your business with sub-par performance. Our experts are here to help!

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A small change in website conversion rates can mean a significant revenue fluctuation. Is your website performing at its best?

Achieving successful audience engagement and high conversion rate requires a thorough grasp of technology, user experience and general marketing principles.

Our experts are well versed in all of these areas and they are ready to help you optimize your accounting website and help you meet and exceed the expectations.

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The best way for your business to grow, thrive and succeed is to cultivate a solid plan for your accounting firm.

Creating an overall business strategy requires a thorough understanding of your target market, your competition, the business landscape in your operating areas, and the internal workings of your own organization.

Conceptual Minds helps accounting firms at every stage of their life cycle – whether a start-up or an established business – by developing custom strategy through collaboration with internal stakeholders.

Our team is ready to help your business develop a strategy that positions you for success in the years to come.

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The story of your firm is being told on the internet everyday by your clients and employees. Your prospective clients are reading this story to determine if they should retain you.

Don’t let others craft an image for your business. Instead, be proactive and take control of your online reputation.

Let Conceptual Minds help you manage your reputation by controlling the conversation!

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Branding is a critical consideration for any business. Your company “brand” serves as the image of your company and sets an expectation for your customers and employees.

A logo serves as the foundation of your brand. It’s prominent and well-positioned display on your website and on all other marketing materials helps communicate your brand effectively.

Conceptual Minds regularly assists accounting firms with their branding. If you desire a new, high-caliber logo, print collateral such as brochures, sell-sheets, or high-quality animation videos at a reasonable price then look no further.

Contact us today!

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Conceptual Minds has assisted my business with pay-per-click strategy and management, website updates & revisions, email marketing and Reputation Management so that we are able to focus exclusively on our business of accounting and tax services. Their marketing services have created a variety of new opportunities for us, from growing our relationships with our current clients to gaining new business.

Conceptual Minds has been invaluable to our growth and development and we highly recommend them to any business in need of a savvy marketer.

Sarmad Jan , ClienTax, Inc.

Our Accounting Focused Marketing Experts Are Here To Help You Maximize Your Business

Through Creative Ideas, Experience, Technology & Customer Centric Approach

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