How do I track and measure the effectiveness of my Local SEO efforts?

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Measure your local SEO efforts by tracking your search engine ranking position, website traffic, local citations, customer reviews, backlinks, and conversion rate. Your tire and auto repair shop’s success measurement will depend on your specific marketing goals.

 

Local Pack Rankings

Your Google Local Pack and local pack rating is in the Google Maps section, located at the top of the Google search results. Improving your performance here increases the visibility of your auto repair shop online, where your potential customers search for local services first. Track how often your auto repair shop shows up in the local pack search results. As Search Engine Journal describes, it may be one of the most effective, yet underutilized features at your disposal.

 

Organic Rankings

Track popular local search keywords and your website’s performance for their search terms. These might include popular search terms like “oil change Phoenix” or “tire rotation coupon Kansas City.” Use Google Search Console to track specific keywords and your rank performance.

 

Google Business Profile Insights

Track your Google Business Profile insights to determine how your auto repair shop marketing efforts change your local SEO performance. This will show you website visitor actions, including phone calls, requests for directions, lead form fill-outs, or page clicks.

 

<a href="https://www.freepik.com/free-photo/homepage-concept-with-search-bar_36029325.htm#fromView=search&page=1&position=23&uuid=9f7f0368-82c5-4b96-852c-018f59291d67">Image by freepik</a>-- man searching online

 

Local Citations

Track the local mentions of your business and related information across different platforms. These mentions raise your auto shop’s profile in the local community, increasing brand awareness and showing Google that your business is worth talking about. It is also important to ensure that the information mentioned is correct.

 

Customer Reviews and Ratings

Positive reviews from local customers can significantly give your auto shop website’s search engine performance a boost. Naturally, higher-than-average customer ratings can improve your local SEO performance. It’s another reason why the most successful tire and auto shops today have dedicated strategies for reputation management.

 

Local Backlinks

The number and quality of local backlinks your auto shop website has will inform you of its influence and importance in the local community. To achieve higher search engine ranking, make sure your backlinks are from local and relevant websites.

 

<a href="https://www.freepik.com/free-photo/mobile-phone-hand-car-repair-service-center-blurred-background_35903961.htm#fromView=search&page=1&position=17&uuid=dcb342bf-7fb4-49f6-b1c0-8287a2c3e557">Image by Gray StudioPro</a> on Freepik -- auto repair mobile

 

Conversion Rate

Track the number of website visitors that take your desired action when visiting your website. This could be to fill out a lead form or book a service appointment directly. As Search Engine Land points out, Google Analytics (GA4) is a great platform for conversion tracking.

 

Make Local SEO Work for Your Auto Repair Shop

Contact our Marketing Coaches, and let our experts help you find the cost-effective way to leverage local SEO. And we’ll be sure to manage the analytics so you can see precisely how those SEO efforts are impacting your car counts and bottom line.

 

Learn About Conceptual Minds

As veterans of the automotive industry, the Conceptual Minds team are experts at growing car counts through effective and personable marketing. If you are unsure of your current marketing strategy and would like some guidance, contact our marketing coaches today.

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