How can I make my auto repair shop’s direct mail piece stand out in the mailbox?

Image by mb-photoarts on Freepik - stand out in the mailbox

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Your auto repair shop marketing strategy should include direct mail and large, colorful postcards that have appealing visual and tactile designs. Ensure your direct mail pieces stand out in mailboxes by tailoring your content to create a personalized and focused message for your LOCAL target audience.

 

Visual Appeal

Using a custom and unique size, shape, and color will help your direct mailers stand out in the recipient’s mailbox. And according to Post Analytics, direct mail has the HIGHEST ROI of 112%!

 

<a href="https://www.freepik.com/free-photo/female-hands-with-envelope-against-gray-background_11315696.htm#fromView=search&page=2&position=1&uuid=0f5a20f5-9c07-42ae-94d9-b8f5c691f3f8">Image by master1305 on Freepik</a>-- direct mail envelope

 

A Feel-Good Tactile Mailer

Choosing a mailer that feels nice to help it stand out as people sort through their mail. Paper texture and weight matter. A pleasing touch encourages people to hold your mailer longer, increasing the likelihood of them remembering your auto repair shop marketing message and using your business.

 

auto repair shop direct mail example

 

Messages That Resonate

People always respond more positively and give more attention to personalized auto shop marketing. You can do this with your direct mailers by personally addressing them. Market segmentation will help you identify common characteristics of your best customers. In addition, use localized messages in your auto shop marketing that specifically talk about the community you service.

 

auto repair shop direct mail example

 

Brilliant CTAs

Finally, use a clear call to action in your direct mail marketing campaign that directly tells your target audience what you want them to do. Make your chosen action a simple one. For example, ask customers to scan a QR code to book a maintenance or repair appointment.

 

man checking the mail

Direct mail and postcards for your tire and auto shop are a smart move. Let Conceptual Minds do all the heavy lifting to build a great promotion, execute a great strategy, and help you achieve even greater car count results! Contact our Marketing Coaches and let’s make your direct mail piece stand out in the mailbox!

Learn About Conceptual Minds

As veterans of the automotive industry, the Conceptual Minds team are experts at growing car counts through effective and personable marketing. If you are unsure of your current marketing strategy and would like some guidance, contact us today.

Need help with direct mail marketing for your auto repair shop?

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