Auto Repair SEO Analysis
Q: Do I need to invest in SEO if I’m already running Google ads/doing other digital marketing?
A: In today’s “digital-first” world, auto service consumers research and shop in a variety of ways, many of which involve going online. That makes it absolutely necessary for your tire & auto shop to invest in a variety of marketing solutions including SEO. Using Google ad (PPC marketing) campaigns works really well to instantly reach “ready to buy” consumers (i.e., closest to purchasing a product or service you offer). However, PPC can get very expensive (to the point of unaffordable) when used to go after every possible search opportunity, including consumers early in their research and not yet ready to buy.
SEO is your best bet when going after opportunities that aren’t ideal or cost-effective to attract using PPC ads. In fact, tapping into SEO can be a great long-term tactic to drive a large amount of traffic to your website because more consumers are likely to click on organic links on Google/Yahoo/Bing than paid (PPC) ads.
Finally, when SEO and PPC are done well together as part of your shop’s marketing efforts, it can help increase leads and reduce PPC cost over time!
Q: I’ve tried focusing on SEO before and it didn’t make a difference for my tire & auto shop. Why should I re-consider it?
A: Simply put, SEO is a long-term, strategic planner’s game. It is time consuming (can take several months to get going) because it requires:
Gone are the days when all you needed for your SEO to deliver results was to understand how to trick search engines by building tons of links or endlessly inserting keywords on your site. Nowadays, that same strategy can either get you in hot water or simply not get very far with the search engines.
That said, SEO strategy can be quite rewarding if you work with a provider who really understands the auto service industry and the consumers that buy your products and services, plus has expertise in search engine strategies. In addition, an effective SEO provider must take the time to get to know your business and track progress of your SEO efforts using accurate and consistent tactics.
All in all, if you didn’t get the results you were looking for with your past SEO investment, it’s likely because one or more of the factors (listed above) weren’t done well or at all.
Q: Why do I need an agency like Conceptual Minds at all to maximize my SEO?
A: As shared in the response to the previous question, an effective SEO provider must have a solid understanding of the auto service industry, your business goals, the products/services you offer, and the consumers you’re going after, especially their buying behaviors – all the while doing a good job of tracking your progress.
At Conceptual Minds, you can rest assured that our master marketers check off all those boxes. We also have a proven track record for meeting and exceeding our tire & auto service clients’ expectations when it comes maximizing their SEO investment and helping achieve their business goals (e.g., increasing profits and car counts).
Q: What’s the difference between local and traditional SEO? Can Conceptual Minds help me with both?
A: Local SEO focuses on showing up high in search results using a local (Google) map and for results that include search terms such “near me,” and/or name a specific location (e.g., a city or zip code).
On the other hand, traditional SEO is about showing up at the top of organic search engine rankings across all other searches related to a product or service, without references to a specific location.
Both types of SEO are important for tire & auto service businesses to consider and take advantage of when it comes to attracting more leads/customers to your shop. At Conceptual Minds, our master marketers have expertise in both types, and have got you covered, whether you’re operating a multi-location business or you’re a single location shop.
Q: Once Conceptual Minds starts working on my SEO how long will it take for my website to start getting more leads and conversions?
A: Unfortunately, there’s no silver bullet or specific time frames when it comes to SEO. That means, as a business owner/operator you should consider SEO a long-term investment and go in expecting efforts to take several months before your investment starts delivering ongoing results.
In a nutshell, SEO can have a huge payoff for your shop, but it requires patience, particularly in the early stages. That said, one of the biggest benefits of partnering with Conceptual Minds for your SEO efforts is that we are committed to giving your regular updates and recommendations for improvement, from the very start and throughout our work together.
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