It’s the 21st century and there are many ways to promote your business online but none are as reliable as Email Marketing.
A recent study revealed that 91% of consumers check their emails every day! This number is far higher than the number of people who use Facebook (the most popular social network).
Not all customers are alike. While many marketers value the ability to instantly reach thousands of people, the most effective use of email is through narrowcasting – crafting targeted messages and directing them to a specific audience.
By doing so, your business will be harnessing the true power of email marketing, and using it as the superb customer acquisition and relationship building tool that it can be.