Blogging: How important is it for your business?

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Blogging is probably one of the best techniques you can implement when it comes to pull marketing. According to an Online Consumer Survey from Technorati, blogs are the 3rd most influential online service. Only retail and brand sites rank higher in influencing purchase decisions. Believe it or not blogs are considered to be more important to consumers than Facebook, YouTube, Twitter, and other social networks.

In case that reason isn’t enough, here are some other benefits to Blogging for your Business:

It drive’s traffic to your website

Every time you write a blog article, the page is indexed (saved) by search engines and indexing presents an opportunity for your website to show up in search engine results (SERPs) and drive traffic to your website. Blogging also allows your content to be shared on social media platforms, exposing your business to a new audience that doesn’t know about you yet.

Tip: Include hyperlinks within the content of your article to drive traffic to a specific page on your website

It improves your Domain Authority (credibility with Search Engines) and Search Ranking

Domain Authority is one of the many signals that search engine algorithms consider when ranking a website within search results. Domain ranking can experience upward movement when a website owner/operator/manager regularly updates it’s content, keeps it relevant and when the site’s users engage with the website by browsing longer and/or by posting on the website themselves. Therefore, a blog can be a great way of regularly updating content and engaging the website’s user base. Ultimately, it can be a great way of keeping your site ranked higher than your competitors.

Tip: Although, the SEO landscape is regularly changing, we recommend using relevant keywords in your articles. Google’s Keyword Planner tool can be a great keyword research tool to ensure that you are using the most effective and beneficial words and terminology

It build’s your Credibility

Writing interesting, educating articles creates an image that you are knowledgeable in your industry. This technique can also create comfort and trust within your website’s visitors.

Tip: Create an approach that allows your blog to become a hub or ‘Go To’ place for relevant, helpful information about your industry.

It affords you the opportunity to build relationships

Blogging allows companies to stay in contact with existing clients and offers an opportunity to create new ones. When a reader interacts with your blog by leaving a comment or asking a question, respond and try to create further engagement. This shows that your business actually monitors and actively responds to its users and cares about sharing pertinent information with them.

Tip: Blog comments and responses will be seen by other readers, be sure to make a positive impression!

Think about when you search for information on Google, articles and content from YEARS ago still appear on Page One of the Search Engine Results Page. Answer this question: “Would you invest one hour of your time a week if it had the potential to create thousands of views and leads for your business for years to come?” If you answered Yes, you should start blogging!

If you don’t think you have the time, skill, creativity or knowledge to Blog, Conceptual Minds team is here to help your business. You can learn about our service by clicking HERE.

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