Revving Up Website Performance
Into Hyperdrive
How One Multi-Location Tire & Auto Shop
Supercharged Online Service Appointment Bookings
Wiygul Automotive Clinic is a third generation, 40+ year old family-owned tire & auto business with eight retail locations in Northern Virginal and Maryland area. Like most auto service owners/operators, the Wiygul family is always looking for better, faster ways to boost car counts and profits, without breaking the bank. After partnering with Conceptual Minds, the Wiyguls transformed their website into a top member of their sales team that helps bring in more customers than ever before, never takes time off, and costs fraction of an entry-level salesperson.
The Results*
greater website traffic
more average time spent on new website by visitors
increase in total online service appointments
The Fuel (Powering the Results)
Looked like?
Eye-catching, mobile-friendly website design showcasing Wiygul brand and services
Easy-to-use lead forms and appointment scheduling tools built to drive conversions
Easy-to-navigate content with information auto service consumers value and search for online
Prior to partnering with Conceptual Minds, the Wiyguls were working with a well-known tire & auto industry provider and using their template-based site. After assessing their website, Conceptual Minds confirmed that Wiygul Automotive Clinic had outgrown their template website. Not only was their site not ranking in either local or organic search, it also wasn’t really set up to convert visitors into leads or customers. Plus, the generic, very basic and cookie cutter content just wasn’t cutting it for the savvy D.C. area customers.
Conceptual Minds created a new, eye-catching, and easy to update website focused on connecting with and converting customers. The team designed user-friendly content (text, images, etc.) built to answer the top questions for tire & auto consumers and rank highly for local searches by vehicle owners within the service area for each of the provider’s (8) eight locations. Most important of all, Conceptual Minds developed and executed a plan to continue improving the new website, well after its initial launch.
Why it
Worked?
When it’s all said and done, our team was right about Wiygul Automotive Clinic’s need for an upgrade from template-based to custom-built website design. For the first time, the Wiyguls had a website that represented their unique brand showcasing how their services, products, and values set their business apart from their many local competitors. Not to mention, they finally got a website that was easy to update, no matter how custom those updates needed to be. Here’s three big reasons why the website upgrade worked for Wiygul Automotive Clinic:
Better Content, More Leads:
Wiygul Automotive Clinic’s website content went from generic and uninformative to offering custom, user-friendly, and easy to navigate content created to connect with and engage their DC-area auto service consumers.
Regular Updates, More Relevance
The Wiyguls went from a limited, time-consuming website update process to working with a highly responsive web support team offering easy-to-request, and speedy updates for both content and design.
Conversion-Driven Design, More Customers
Wigyul Automotive Clinic went from a website not set up for conversions to one with design, function, and content built to convert leads and bring more customers to their shops.
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