Auto Service Email Marketing Automation
We’re experts in marketing automation and have been helping forward thinking tire & auto industry operators maximize customer relationships and revenue for 6+ years.
Why Marketing Automation Will Bring Your Business to New Heights?
A robust, effective marketing automation strategy is the secret weapon to propel your automotive email marketing to the next level. Marketing automation is the all-in-one toolbelt for your tire & auto shop’s most pressing, impossible to crack, brain-crushing challenges.
With Conceptual Minds as your auto service email marketing automation partner, your business can engage customers at every stage of their journey, from awareness to retention, with supercharged efficiency and maximum return-on-investment.
Connect all customer data across your Shop Management Solution (SMS), Point of Sale (POS) System, Customer Management Solution (CMS), Customer Relationship Management (CRM) Solution etc.
Create beautiful, mobile-friendly, branded full-cycle emails paired with landing pages, conversion forms without engaging already taxed IT resources
Reduce expensive, mass blast print marketing with targeted, digital messaging that generates highly personalized, engaging customer touchpoints
Send automated, personalized emails based on consumers’ digital engagement with your brand, proven to covert leads into customers
Deliver 100+ precisely timed, vehicle-specific, personalized email reminders to your customers aligned with their phone, in-store, or online interactions with your shop
Provide informative, timely educational emails to your customers, making them view your shop less like a business, and more like a partner
Wiygul Automotive Clinic
- Wiygul Automotive Clinic is a third generation, 40+ year old family-owned tire & auto business with eight retail locations in Northern Virginia and Maryland area.
Challenge:
- With no in-house marketing or IT support, Wiygul Automotive Clinic relied on software providers to support their email marketing and other digital engagement efforts.
- Before partnering with Conceptual Minds, they had limited success with sending customer email reminders and were mainly relying on “gut-feelings” and expensive mass-blast print marketing.
Solution:
- After assessing their current email marketing performance, goals, and needs, Conceptual Minds recommended that Wiygul adopt Oracle Eloqua’s marketing automation technology.
- Conceptual Minds supported the Wiyguls with onboarding, auto shop Eloqua strategy, and campaign, management.
- As a result, Wiygul went from 4+ communication and data tools to an all-in-one digital platform, and began using real customer data to make informed marketing decisions.
Results:
More Touchpoints per Customer with No Increase in Email Unsubscribes
Higher Open Rates for Email Reminders vs. Previous Platform
Increase in Repeat Purchase Rate After (3) Three Years
Cost Savings on
Print Marketing
What Our Tire & Auto Clients Say
We ask our guys to do a lot, and regardless of how good they are, we know it’s not always possible to cover everything with a customer. Conceptual Minds help us deliver relevant and timely messages that matter most in building long lasting relationships and growing our business without breaking the bank.
There aren’t many marketing agencies who actually get tire & auto AND are 100% invested in seeing your business succeed. You won’t find a lot of other teams like Conceptual Minds – the amount of time and care they put into anything and everything they do for us is hard to beat.
At Conceptual Minds, we believe that marketing automation can take the tire & auto industry into the future and help your business outperform your top competitors. Today, we’re one of few (if not the only) full-service automotive email marketing companies offering marketing automation services specifically for the tire & auto service sector. Whether it’s auto shop Eloqua management, strategy, or maximizing other auto service email marketing automation technologies like Marketo and Sharp Spring, very few other agencies successfully offer this service.
Investing in Conceptual Minds as your marketing automation partner will help your business:
Maximize your investment with expert developed and executed tire & auto service customer-centric marketing automation strategy, campaign management, and analysis
Identify your marketing automation focus and the platform ideal to advance your business goals
Streamline marketing automation technology set up, staff training, technical assistance processes, and/or on-going campaign creation
Send post and pre-purchase messaging that boosts engagement, conversions and retention from first-time to long-time customers
Improve Performance
Increase email open rates and customer touchpoints while maintaining low email unsubscribes
Deliver one-to-one experience to millions of your customers, daily with data-driven, timely emails
Our Team has Expertise in Top Automotive Email Marketing Systems
Supercharge Your Lead Volume And Customer Retention With Marketing Automation
Auto Service Email Marketing Automation FAQs
Q: What’s the difference between investing in marketing automation vs. just email marketing? Will Conceptual Minds help me determine which service is best for my business?
A: When it comes to differences between email marketing and marketing automation there’s a lot to cover. To start, here’s your 10,000-foot overview: email marketing allows you to create basic messages and deliver them to your customer on an as needed basis. While marketing automation is more of a way to turbocharge your email efforts with a little bit of technology magic that helps:
- Bring together all the data you may be collecting through systems such as your website, shop management systems, special events, etc., into one central place,
- Use your data to evaluate each individual customer’s digital and physical interactions with your business from start to finish, and
- Create hundreds of relevant, timely, and personalized messages designed using each customer’s unique behavior data to delight them every time!
Here’s the best part – once set up, a marketing automation platform gives your team access to all the data they need without relying on the usually overburdened in-house or expensive outsourced IT staff. In addition to owning the data, your marketing staff will also be able to make sense of it faster, and use it to create actionable, highly targeted, real-time automated campaigns.
Now for the second question the answer is yes, a thousand times over. Here’s why you can take our word for it: from marketing automation to email marketing, and everything else we do, our team will always assess your business goals, needs, and priorities, first. Only after we understand what makes you tick and what you want to achieve do we recommend the service(s) or solution(s) we think can help get you there. Rest assured, our top priority is all about maximizing your marketing dollars and helping achieve your business goals (e.g., more profits, higher car count, etc.), regardless of the actual channel, platform, or campaign we end up using.
Q: I’ve heard marketing automation is ideal for global or national brands. I operate a family owned multi-location automotive company, but we’re not that big, do we really need/can we afford this investment?
A: Time for some myth busting! In the early days, marketing automation platforms were built to support major national/global brands. But that was nearly ten years ago. Today’s marketing automation technology has branched out big time and isn’t just for the big guys, anymore. In the last few years, more providers have started offering features and plans to attract smaller business clients, including local providers. To recap, not only is marketing automation a great option for multi-location auto shops, it’s a surefire way to stand out from most (or all) of the competition who isn’t using it. If you’re looking for more proof to back that up, just take a look at this case study.
Regardless of the results, we get it – making considerable investments is a big deal, especially for smaller/medium sized businesses. At Conceptual Minds, we’re very aware that even for our larger multi-location clients, wasting money is not an option. That’s why our team works hard to ensure our marketing automation services not only stay within our agreed upon budget, but also get you the biggest bang for your buck.
In fact, by investing in our marketing automation services, many of our clients see a dip in wasteful spending that makes their marketing efforts more cost-efficient. That’s because marketing automation maximizes your email open/response, plus it helps build a long-term relationship with your customers. Combined, those two factors boost conversion rates significantly, helping fuel both repeat and cross-selling purchases.
If you’re still hesitant to try marketing automation because you don’t see any of your competitors/colleagues using it, think again! In fact, that exact concern should be your biggest reason to consider it! Why? Just think of it as your nitrous that’ll have you lapping those same competitors and joining the ranks of your industry’s leading providers before you know it.
Q: Can Conceptual Minds work with my internal marketing team or existing digital/website services provider to set up and launch marketing automation for my business?
A: Absolutely! Our team offers services ranging from onboarding and ad-hoc support to email marketing strategy creation and management, including email design, campaign creation, and performance analysis. Whether your internal team just needs help with setting up the marketing automation technology and creating systems/processes tailored to your business, or you require ongoing, hands-on support that includes planning, executing, measuring, optimizing, and reporting, we’ve got you covered.
Q: How quickly can I expect to start converting more leads and increase repeat purchase rates after launching marketing automation efforts for my business?
A: Let’s be clear, marketing automation offers a big payoff, but those profits do take a bit of time to begin rolling in. Getting sizable and consistent results depends on a number of factors, including (but not limited to):
- The current state of your email marketing efforts,
- The size of your customer database,
- The number of systems (e.g., your website, CRM platform, etc.) that may need to be integrated, and
- The level of support your team requires for setting up/launching marketing automation campaigns.
While we can’t predict the exact amount of time you’ll need to wait before you get those big results, it’s a good bet they’ll be worth the wait. And with our team as your marketing automation partner, we’ll do everything we can – not just to meet but exceed your goals.
Q: How long will it take for Conceptual Minds to set up marketing automation for my business?
A: Again, the set-up time will depend on similar factors as mentioned in the answer to the previous question. However, on average, our team can have your marketing automation system and initial campaigns up and running within 45-60 days.
Q: How does your pricing work for marketing automation services?
A: Our team offers a variety of different packages that range from set up/ad hoc support to full-service solutions. Based on the needs and goals of your business, we’ll work together to create a solution that’s competitive and ideal for you.
Ask a Question
Have a question that we haven’t answered here? Please ask below and one of our team members will respond at the earliest.
Helpful Auto Service Email Marketing Automation Tips
from our Market Smarter Blog
Branding is key to success in auto repair industry
Thank you to Ratchet & Wrench for doing a complete cover story on our rebranding efforts for our client – Wiygul Automotive Clinic. This article truly
25 June-Based Branded Promotions for Auto Repair Marketing
We’ve helped a number of clients make huge car count gains through seasonal and yearly promotional events like these.
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