Automotive Direct Mail Marketing
Greater lead volume and money savings GUARANTEED when you switch to Conceptual Minds!
Do you often hear consultants claiming that digital marketing is the only way to market your auto shop, dealership or parts business nowadays or that direct mail is practically dead? If you answered yes and find yourself skeptical of these claims, then you and the Conceptual Minds team are on the same wavelength. When done right, print marketing and direct mail campaigns are proven to offer better ROI (return on investment) than many other marketing options. For automotive businesses looking to reach and generate a high volume of leads, print marketing is a must-have. See what’s possible for your automotive business with our Direct Mail ROI calculator.
By investing in targeted, high quality direct mail campaigns your automotive business will:
Generate More Revenue:
28% more money spent by direct mail recipients compared with consumers who don’t receive it
(USPS)
Expand Brand Awareness:
75% of people who receive direct mail from a brand can recall it immediately, compared with 44% brand recall after seeing a digital ad
(Marketing Profs)
But there’s a catch. Our master marketers often find that many automotive businesses aren’t able to achieve such results and instead execute direct mail campaigns that under perform.
This usually occurs because business owners and operators rely on “gut feelings” and aren’t always sure how to measure the success of their efforts.
Given the high cost of print marketing, can you really afford to waste dollars.
Our team offers automotive businesses access to a variety of print marketing solutions, including:
Valpak
For over 50 years, Valpak’s coupon filled blue envelope has arrived regularly in mailboxes across the U.S. Most American consumers are familiar with Valpak so whether you’ve never advertised in Valpak or been using it for years, we can help your automotive business save money while maximizing opportunity with our:
- Buying Power: Did you know that Valpak is a franchise business with advertising costs that vary by geography and franchisee? Our clients enjoy low rates often unavailable locally thanks to our buying power.
- Eye-Catching, Custom Ads: Unlike the cookie cutter design templates available to most automotive businesses, our team’s content writers and graphic designers create custom coupons and print ads that help your automotive business stand out from the competition.
- Strategic, Data-Driven Approach: We regularly conduct performance analysis and help you add attractive zones and/or eliminate zones that are underperforming.
Valassis
Like Valpak, Valassis gets you in front of your target customers using a highly credible and well-known print media publisher. We can help supercharge your Valassis investment with our:
- Strategic, Data-Driven Approach: We help you pick the right Valassis products for your goals and budget. We also help identify and target zones that are most likely to convert for your business.
- Eye-catching, Custom Ads: Our seasoned content writers and graphic designers are experts in Valassis templates and regularly create highly effective ads that convert better than the competition.
New Movers
New mover campaigns allow your business to reach the newest neighbors in your target service area. Our team will help maximize your new mover ads with our:
- Buying Power: Our relationships and buying power allow us to negotiate rates that are likely unavailable to you directly.
- Compelling, Custom Offers: Our experienced team will help you create offers that are proven to convert and help your business create long-term relationships with your auto service customers.
Every Day Direct Mail (EDDM) and Reminder Postcard Campaigns
We are your best bet for creating and sending custom, stand-alone postcards to your current customers and/or prospects. We’ll help maximize your postcard campaigns with our:
- Strategic, Data-Driven Approach: We use proven targeting options that help you reach your ideal auto service customers and advance your goals. We also leverage a data-driven strategy to maximize profits and reduce costs.
- Buying Power: Our relationships and buying power allow us to negotiate rates that are likely unavailable to you directly.
- Quality, Custom Postcard Design: Our seasoned content writers and graphic designers are experts in automotive print advertising and create highly effective offers that make your tire & auto business stand out from the competition.
Our Low Price Guarantee
We are confident in our expertise, relationships and buying power. This is why we guarantee the lowest price on your next direct mail campaign.
What Our Tire & Auto Clients Say
We never expected to find a marketing agency that cares so much about making sure we maximize our print marketing dollars. Not to mention – Conceptual Minds does it all – from helping us target the right customers, to creating design that gets us noticed in all the right ways and helping us track the effectiveness of our marketing efforts. If you want your tire & auto businesses’ print marketing done right, they’re your best bet!
There aren’t many marketing agencies who actually get tire & auto AND are 100% invested in seeing your business succeed. You won’t find a lot of other teams like Conceptual Minds – the amount of time and care they put into anything and everything they do for us is hard to beat.
Ready For Better Returns By Making Your Print Design Stand Out?
Use this 100% free “Tire & Auto Shop Print Design Cheat Sheet” for tips that can help your shop’s direct mail stand out from the competition!
At Conceptual Minds, our top priority is helping small and mid-sized automotive businesses execute direct mail campaigns that reach and convert the right customers driving higher car counts and greater profits.
We’re proud to treat your investment like it’s our own and work hard to always remain focused on Return On Investment.
In fact, for many of our clients, we help reduce their direct marketing spending, while still helping them grow their overall revenue. Our team offers:
Our team has 12+ years of automotive industry experience.
Our precise targeting tools allow us to help deliver the right message to the right vehicle owners at the right time.
Buying for many businesses allows us to negotiate and offer prices that are generally not rarely available to automotive businesses locally.
Our ability to track performance for our clients is what sets us apart from other providers.
Automotive Direct Mail FAQs
Q: Will Conceptual Minds help me determine the ROI (return on investment) for my direct mail campaign?
A: Yes, Absolutely! At Conceptual Minds, we work hard to ensure that everything we do drives value for our clients. This includes any and all direct mail marketing efforts. We help our clients implement a variety of strategies to make certain that we can track ROI for their dollars and help them ensure that they are getting the biggest bang for their buck.
Q: Which type of automotive businesses can benefit from direct mail marketing?
A: Most automotive businesses can and will benefit from direct marketing, but it’s critical that they approach it the right way. Since direct mail can be one of the most expensive marketing channels, the right strategy, targeting, messaging, and tracking are all key to achieving the best results possible.
Q: Why should I use Conceptual Minds versus another direct mail marketing service provider?
A: Conceptual Minds has over a decade of experience buying and executing effective print marketing campaigns for automotive businesses. Our clients get the benefit of leveraging our strong relationships and buying power to enjoy rates and targeting that likely is not possible through their local reps.
Additionally, we are only loyal to one organization – our client. Our team’s efforts are always focused on creating the right design, and messaging, and tracking results so we can offer the best advice possible regardless of the provider.
Q: What can I expect from Conceptual Minds as my automotive direct mail marketing partner?
A: At Conceptual Minds, we use a 4-step process proven to deliver our auto service provider clients results when it comes to maximizing their direct mail investment.
- We start by taking a deep dive into your current marketing efforts and attempt to understand your strategy, and the results of these efforts. This analysis allows our team to understand gaps or areas of opportunities.
- Next, we use our proven consumer research tactics and high-quality lists to identify consumers that are most likely to respond and purchase services from you as a result of receiving contents by direct mail.
- Step three involves identifying the best type of campaign, messaging, and creative that will connect with your selected target audience.
- Finally, in step four we execute your campaign(s), and establish key performance indicators (KPIs) to continuously measure how each campaign is doing, add on to what’s working, and eliminate messages, creative, or direct mail types that aren’t doing well.
Q: How quickly can Conceptual Minds launch my automotive direct mail campaign(s)?
A: Of course, the time from start to finish depends on the type, size, and scale of your campaign(s). In general, from the time you say go, we can help you create your print collateral (whether it’s Valpak coupons, Valassis mailers, new movers, or reminder postcards) and launch your campaign in about 30-45 days.
Ask a Question
Have a question that we haven’t answered here? Please ask below and one of our team members will respond at the earliest.
Helpful Automotive Direct Mail Tips
from our Market Smarter Blog
Branding is key to success in auto repair industry
Thank you to Ratchet & Wrench for doing a complete cover story on our rebranding efforts for our client – Wiygul Automotive Clinic. This article truly
25 June-Based Branded Promotions for Auto Repair Marketing
We’ve helped a number of clients make huge car count gains through seasonal and yearly promotional events like these.
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