Automotive Branding Services
We help automotive service brands stand out from the crowd.
Studies show that it takes 7 seconds for a consumer to form an opinion about your brand and decide whether or not they want to do business with you. Now, ask yourself, does your brand deliver the right story to attract customers to your shop, dealership, or mobile mechanic business, and keep them coming back?
By investing in your brand, your automotive business will:
Attract Better Customers:
64% of people cite shared values as the main reason they have a relationship with a brand
(Harvard Business Review)
Command A Greater Price:
33% average revenue increase for businesses that present a consistent brand
(Lucidpress)
Retain More Customers and Improve Profits:
2% customer retention increase has the same effect on profit as decreasing operating costs by 10%
(Leading on the Edge of Chaos, Emmet Murphy & Mark Murphy.)
If you’re not investing in branding today, you are missing a huge long-term opportunity. Get started today by finding out the state of your current brand and how our team can get you so much more!
According to Amazon CEO Jeff Bezos, “your brand is what other people say about you when you’re not in the room.” Yet, many automotive branding providers focus on logo design as their primary service. A good logo is important, but your brand is far more than just a logo, it’s who you are as a business, your mission, your voice, and your presence (both online and in-person). That’s why we offer a range of branding solutions to best serve your automotive business. Whether you’re a tire & auto repair shop, a mobile mechanic, or a dealership, our team of seasoned brand strategists, graphic designers, content marketers, and writers have got you covered.
Automotive Logo Design:
Images are processed 60,000 times faster than words. While your logo isn’t your entire brand, it’s the main image consumers associate with your business.” Our team ensures your logo is memorable and modern, so your customers can easily recognize and connect with it. Visit our Tire & Auto Shop Logo Design page for more.
What’s Included:
- Multiple initial options for logo mark design
- Ready to use, editable digital and print logo files in multiple formats for final choice
Automotive Retail Space Design:
Do your shops, dealerships, or mobile vans offer the best flow, maximum customer comfort, consistent branding, and an opportunity to maximize revenue? Our retail design team ensures your storefronts meet all these goals when your customers drive by or visit you in-person.
What’s Included:
- Interior and exterior retail space design recommendations
- Finalized print ready artwork for signage companies
- Finalized paint color codes, design measurements, etc.
- Posters and other signage design
Automotive Brand Strategy & Identity:
Consider BMW’s tagline “the ultimate driving machine.” In just 4 words, they set themselves apart from their competitors, and attract their target customers, who prioritize the premium vehicle experience. Our team helps assess your brand to figure out what lines up with your vision, what needs work, and how to create messages that connect with the right customers.
What’s Included:
- Discovery and brand audit
- Brand voice and tone recommendations
- Discovery and brand audit
- Brand voice and tone recommendations
Automotive Messaging & Positioning:
To create a loyal following, your customers need to connect your business values with their own. Consider Subaru – why do they continuously promote their vehicles as family and pet friendly? Because that’s their target audience. Our team creates messages highlighting the values shared by your brand and customers, and ensures those messages are delivered at the right time and via the right marketing channels.
What’s Included:
- Consumer surveying and research
- Message development tailored for target customers
Consumers need to see consistent messages about your brand at least 7 times before doing business with you. That means your employees must deliver a uniform brand experience to every customer, every time. Our team creates easy-to-use (and distribute), digital (or print) brand guidelines to equip every employee as a powerful spokesperson for your business.
What’s Included:
- Branding guide with specific requirements on visual identity (logo usage, brand colors, imagery, and icons) and messaging (taglines, voice/tone for different channels) See Example.
- Messaging guidelines for stakeholders on how your brand should be reflected on website, social media, email, print brochures, postcards, etc.
What Our Tire & Auto Clients Say
For the last 4 years, Taran and his team have helped us shift gears into hyper drive for all things marketing. When we needed a brand update to keep up with our customers and competition, we knew Conceptual Minds would get the job done. As always, they exceeded our expectations and helped transform it all from our logo to retail space to website - giving our customers the ultimate experience, above and beyond what most of our competitors could offer!
We never expected to find a marketing agency that cares so much about making sure we maximize our print marketing dollars. Not to mention – Conceptual Minds does it all – from helping us target the right customers, to creating design that gets us noticed in all the right ways and helping us track the effectiveness of our marketing efforts. If you want your tire & auto businesses’ print marketing done right, they’re your best bet!
Ready to Jump Start Your Tire & Auto Brand?
This 100% Free “Build-A-Brand Starter Kit” will help you get started on building a brand that regularly attracts the right customers.
Our Automotive Branding Work
Our branding work spans a wide array of categories and is intended to help tire & auto brands bring consistent look and messaging across the entire marketing spectrum. Here’s a sampling of some of our work and the areas where we can help your brand stand out from the competition.
At Conceptual Minds, we know how to build brands that cut through the noise and set your automotive business apart. We understand which questions to ask about your business and your customers to uncover your brand’s biggest gaps and most promising opportunities. We’re also master researchers and can zero in on the values, preferences, and priorities of your target customer base.
With our automotive branding services, you’ll get the strategy, messaging, and creative assets your shop, dealership, or mobile business needs to build a stronger, more engaging brand. Together, we’ll help you consistently reach, engage, convert, and retain your current and potential customers. Our team offers:
Automotive Expertise:
Our team has 12+ years of automotive industry experience.
Award Winning Work:
We’ve won several awards for our automotive logo, website, and video design work.
Success Measurement:
We can help your business set up systems to measure and optimize your automotive branding investment ROI.
Start Supercharging Your Brand Power
Automotive Branding Services FAQs
Q: What type of branding services does Conceptual Minds offer?
A: Although, we can offer custom branding of most types, we do find that our five primary services to be the most popular with our tire & auto service clients. These include logo design, retail space design, brand strategy & identity, messaging and positioning, and brand guidelines.
Q: How does your pricing work for branding services?
A: Prior to launching any and all projects, we work with our clients to determine their budget and then work hard to stick with it! Our fees can vary between flat-fee and hourly, depending on the branding project.
Q: How long does a branding project usually take from start to finish?
A: Of course, the time from start to finish depends on the type, size, and scale of your branding project or campaign. That said, we pride ourselves on offering very fast turnaround times, without compromising quality. In fact, our clients consistently rave about our design quality, messaging, and speed of delivery.
Q. Why should I consider Conceptual Minds v. one of the low-cost online logo creators?
A: Our designers and master marketers take the time necessary to get to know your brand. We believe in complete satisfaction and deliver multiple initial options to showcase our creative muscle. Additionally, we always keep your longer-term vision in mind and ensure we create a design or mark that will work well over time and across multiple channels. Visit our tire & auto shop logo design services page to learn more about how we deliver logos that help our clients stand out from the crowd.
Ask a Question
Have a question that we haven’t answered here? Please ask below and one of our team members will respond at the earliest.
Helpful Automotive Branding Tips
from our Market Smarter Blog
How to Use Segmented Emails to Grow Tire & Auto Repair Shop Car Counts
As the premier marketing coaches for auto repair shops, we’re often talking about how email marketing can play an important role in an auto shop’s marketing
Reaching Higher-Income Customers With Auto Repair Ads
Read on for an in-depth guide on managing, maintaining, and segmenting your auto repair shop email list.
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