The Ultimate
Retail Space
Tune-Up

How One Multi-Location
Tire & Auto Shop
Transformed
 Their Shops Inside And Out

The Ultimate Retail
Space Tune-Up

How One Multi-Location Tire & Auto Shop
Transformed Their Shops Inside And Out

Wiygul Automotive Clinic

Wiygul Automotive Clinic is a third generation, 40+ year old family-owned tire & auto business with (8) eight retail locations in Northern Virginia and Maryland area. Looking for ways to maximize their in-store customer experience and better compete with local auto dealers the Wiygul family teamed up with Conceptual Minds for a major upgrade of their retail spaces. Together, we transformed Wiygul Automotive Clinic from your typical “Goodyear shop” into a modern, inviting tire & auto service business, made for customer comfort and convenience, whether serving busy professionals, relaxed retirees, or multi-tasking parents.

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The Goals

Conceptual Minds and Wiygul Automotive Clinic joined forces for a retail space re-design that ensured each shop offered the perfect mix of comfort and convenience to attract and retain the savvy DC area consumer. After assessing the competition and the target customer pool, we came up with (4) four goals to drive their ultimate retail space tune-up.

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Modernize interiors to create an ideal flow with consistent, upgraded look and feel

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Update exteriors to showcase an eye-catching, unique auto service brand

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Ensure retail design highlights Wiygul family values and all of their services/products

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Create a matching look and feel for company shuttles and other service vehicles

Our Creative Approach

Stores Interiors

Conceptual Minds created options for the interior design using calming colors, comfy furniture, customer-centric wall decorations, and an inviting layout great for professionals, older adults, and families.

Stores Exteriors

For the exterior design, Conceptual Minds focused on creating visible, easy to read signs and icons making the Wiygul Automotive Clinic brand impossible to miss and mistake for anything other than a tire & auto service provider.

What our Tire & Auto Clients Say

  • John Daniels, Executive VP
    When your marketing agency gets you results like Conceptual Minds, you stick around. But it’s not just the new customers and higher car counts – it’s the fact that they’re more of a partner than a provider that makes Taran’s team and their approach the best choice for our shop.
    John Daniels, Executive VP
    Daniels Tire Service
  • For the last 4 years, Taran and his team have helped us shift gears into hyper drive for all things marketing. When we needed a brand update to keep up with our customers and competition, we knew Conceptual Minds would get the job done. As always, they exceeded our expectations and helped transform it all from our logo to retail space to website - giving our customers the ultimate experience, above and beyond what most of our competitors could offer!
    Zack Wiygul, Owner
    Wiygul Automotive Clinic
  • When it comes to tire & auto shop website work, Conceptual Minds knocks it out of the park, every time! If you’re looking for a ZERO STRESS experience with a team who gets to know your business, understands the tire industry, always responds, and delivers TOP-NOTCH websites that CONVERT your leads into actual customers - go with Conceptual Minds!
    Zack Wiygul, Owner
    Wiygul Automotive Clinic
  • John Daniels, Executive VP
    We never expected to find a marketing agency that cares so much about making sure we maximize our print marketing dollars. Not to mention – Conceptual Minds does it all – from helping us target the right customers, to creating design that gets us noticed in all the right ways and helping us track the effectiveness of our marketing efforts. If you want your tire & auto businesses’ print marketing done right, they’re your best bet!
    John Daniels, Executive VP
    Daniels Tire Service
  • We ask our guys to do a lot, and regardless of how good they are, we know it’s not always possible to cover everything with a customer. Conceptual Minds help us deliver relevant and timely messages that matter most in building long lasting relationships and growing our business without breaking the bank.
    Zack Wiygul, Owner
    Wiygul Automotive Clinic
  • If you’re looking for a team that’ll make your shop’s online reputation shine – Conceptual Minds, they’re your guys! It’s simple – when you combine years of auto marketing expertise and a team that puts their clients first – you’ve got everything you need to make the right impression where it counts.
    Mike McHenry, Advertising and Marketing Manager
    Gatto's Tires & Auto Service
  • Taran and his team do a great job at helping me look at our marketing at a high level. That insight has given us a much better idea of how to turn our marketing dollars into higher car counts and profits. With Conceptual Minds in our court, we make smarter decisions that don’t waste our time or money.
    Betsy Briggs, Owner
    ABS Unlimited Auto Repair
  • John Daniels, Executive VP
    Conceptual Minds makes reputation management a breeze! Taran and his team helped us get close to 1,000 new reviews on Google in under 2 years from customers at all 7 of our shops – now if that’s not the golden standard in getting the word out there about us, I don’t know what is!
    John Daniels, Executive VP
    Daniels Tire Service
  • For us, PPC was our first go at digital marketing, and boy are we glad it was with Conceptual Minds. It’s clear from the start that they know tire & auto and how to deliver customers to your door. We were blown away at how fast the Google Ads they created turned into more cars in our bays.
    Omar Gutierrez, Owner
    The AutoMedic
  • John Daniels, Executive VP
    The level of PPC expertise PLUS tire marketing experience Taran and team bring isn’t something I’ve seen very often. After trying out Conceptual Minds and a few other providers, it wasn’t even close. With Conceptual Minds, I got the best possible service AND the results I wanted.
    John Daniels, Executive VP
    Daniels Tire Service
  • The thing about Conceptual Minds that impressed us the most is the amount of time, level of effort, responsiveness, and results didn’t just start out great, they just keep getting better. After seeing what this team can do with our PPC, we’re ready for more and are considering partnering with them for additional marketing support.
    Betsey Briggs, Owner
    ABS Unlimited Auto Repair
  • There aren’t many marketing agencies who actually get tire & auto AND are 100% invested in seeing your business succeed. You won’t find a lot of other teams like Conceptual Minds – the amount of time and care they put into anything and everything they do for us is hard to beat.
    Omar Gutierrez, Owner
    The AutoMedic
  • Compared to other tire & auto marketing providers, working with Conceptual Minds is a completely different story. “Set it and forget it” is just not something that Taran and his team do. They’re constantly looking through data and how our customers are responding for ways to get us even more out of our marketing efforts. That and the results they deliver us keep us very, very happy!
    Zack Wiygul, Owner
    Wiygul Automotive Clinic

Full Gallery

Check out the final product below to see how Conceptual Minds and Wiygul Automotive Clinic teams pulled off the ultimate retail space re-design that checked off every one of our (4) four goals!

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