Auto Repair Website Design
We’re experts at designing websites that become your tire & auto shop’s best salesperson!
Why Website Quality And Performance Are Critical For Your Tire & Auto Shop?
Today, most customers’ first interaction with your business isn’t over the phone or in-person, it’s on your website. That makes your website one of the most important members of your sales team. So, if you’re struggling to drive new leads and bring more customers to your tire & auto service business, it’s time to make quality, design and performance a priority!
Of all consumers start researching products or services online, before ever stepping into a store
(RetailDIVE Consumer Survey)
Of auto service customers report going to the business website before their in-store visit
(DEMautomotive Study)
Of tire buyers visited dealer websites and 84% then purchased tires in the store
(Google Report)
Average lifespan of a website, before performance likely to decline without updates
(Orbit Media Studios Report)
What Can You Expect From A Conceptual Minds Website?
Effective Design, Expert Development
Award-winning, mobile friendly, beautiful websites designed specifically with auto service consumers in mind
Highly Converting, Engaging Content
Data-informed, relevant, and engaging website content that answers questions sought out by auto consumers
Proven, Search Engine Visibility
Highly effective SEO tactics that ensure your website is easy to find and appealing to auto consumers
Ongoing Website Management
Expert website management that ensures your new website performance and quality is maximized well after its launch
Tire Inventory Integration
Websites connected with distribution warehouses like American Tire Distributors, TCi Tire Centers, Max Finkelstein, Van Kleeck Tire, Carroll Tire
Real-Time Pricing Integration
Website with auto pricing updates linked to industry POS systems like MaddenCo, JMK, Freedomsoft, ASA, AutoBiz
Shopping Cart Integration
Websites with shopping cards linked to online payment systems like Paypal, Stripe, Authorize.net, Merchant Partners
Shipping Integration
Websites allowing customers to select shipping companies like Fedex and UPS
Typically, our clients see 25% increase in web and phone call leads after working with us to create and launch their new tire & auto website.
Our Tire & Auto Shop Web Design Work
Our Tire & Auto Repair Website Design Solutions
Our master marketers have many years of experience designing, managing, and optimizing websites for tire & auto service businesses. We proudly offer tire & auto shop web design services that easily adapt to suit the goals and needs of our diverse auto repair clients.
Custom, easy to update mobile-friendly websites
Service-specific landing pages designed to generate leads
Highly engaging, dynamic content including videos
Seamless manufacturer coupon and scheduling tool integrations
- Wiygul Automotive Clinic is a third generation, 40+ year old family-owned tire & auto business with eight retail locations in Northern Virginia and Maryland area.
- After working with a well-known tire & auto industry provider and using their template-based site, the Wiygul family partnered with Conceptual Minds in an effort to maximize their website.
Challenge:
- After assessing their website, Conceptual Minds confirmed that Wiygul Automotive Clinic had outgrown their template website, plus it was very limited in terms of most custom updates.
- The website wasn’t set up for conversations or ranking well in organic/local searches and the generic content and cookie cutter design just wasn’t cutting it for the savvy D.C. area customer.
Solution:
- Conceptual Minds created a new, eye-catching website focused on fueling conversions and building trust with new user-friendly content answering key questions for Wiygul customers.
- Each webpage was now also SEO-friendly, designed to rank highly, and made easy to update.
- In the first six months after Conceptual Minds launched their new website, the Wiyguls saw big improvements compared with the same six-month period in the previous year.
Results:
Increase in Website Traffic
More Time Spent on
Website by Visitors
Increase in Total Online
Service Appointments
Our Customers Love Our Websites That Serve As Lead Magnets
When it comes to tire & auto shop website work, Conceptual Minds knocks it out of the park, every time! If you’re looking for a ZERO STRESS experience with a team who gets to know your business, understands the tire industry, always responds, and delivers TOP-NOTCH websites that CONVERT your leads into actual customers - go with Conceptual Minds!
When your marketing agency gets you results like Conceptual Minds, you stick around. But it’s not just the new customers and higher car counts – it’s the fact that they’re more of a partner than a provider that makes Taran’s team and their approach the best choice for our shop.
Not Sure if You Need a Website Re-design?
Get Started On Creating A Website That’s A Lead Magnet
Auto Repair Website Design FAQs
Q: Do I really need to invest in a new (or upgraded) website when I’m already doing lots of other marketing for my auto repair business?
A: We think so. Regardless of how great your marketing efforts are, where are your target consumers most likely to go to learn more about your business? You guessed it, your website! Now more than ever, people are turning to online research well before they step foot into a store or shop.
In the age of digital media and smart phones, consumers judge your business based on how your website looks, functions, and the value/quality of its content. So, if it isn’t updated to be visually appealing and easy to navigate, potential customers may see your business as less trustworthy or lacking experience. Even worse, an outdated website often leads to losing potential customers.
So, start by asking yourself:
- Does my website give the best first impression to my prospects?
- Is my website set up to help consumers easily find what they’re looking for?
- Does my website perform better or worse that my direct competition?
- Does my website generate more leads than my best salesperson?
If you answered no (or maybe not) to any of those questions, then investing in your website should not only be your top priority but an immediate one. Don’t have enough information to answer these questions? No worries! We can help with a free assessment of your current website.
Q: What if my auto repair business website needs some updates, but not a complete overhaul, can Conceptual Minds still help me?
A: Absolutely! At Conceptual Minds, we’re experts at improving your current website with our website optimization services. Investing in our tire & auto shop website optimization solutions can help your business:
- Increase phone and web lead volume and conversions;
- Provide information that most visitors are seeking in order to do business with you;
- Provide appropriate visual cues that help consumers move through the site quickly;
- Create ways to engage visitors even if they aren’t ready to convert yet; and
- Achieve big gains in car counts and profits, even with minor changes to your website.
Regardless of your current provider, we can help make small tweaks or even design and develop new landing pages that fit within the look and feel of your current site.
Q: What’s the difference between template-based and custom-designed websites? What type is ideal for my auto service business?
A: Simply put, a template-based website is one with a pre-set design and content blocks – meaning that it will look (and sound) very similar to any other businesses using it. They are meant to serve a large number of businesses with a single design (look and feel).
Think of template websites like leasing a car. If and when you decide to cut ties with your provider, you’ll lose your website, including all of the work you may have put in updating it and optimizing it for your customers.
While there is absolutely nothing wrong with template websites, and they can come at a lower price, there are drawbacks when compared to a custom-designed site, such as:
- Limited ability to make custom changes or improvements specific to your customers;
- Minimal options for search engine optimization (reducing potential for top rank in Google search results); and
- Less options to highlight unique value offered to consumer and stand out from competition.
In the end, opting for a template site is a lot like sharing your best salesperson with your direct competitors. So, when deciding between a custom or a template site, it’s important to consider whether a smaller investment is worth the risk of blending in and possibly limiting the potential to grow in the future.
Q: Will Conceptual Minds help me determine Return on Investment (ROI) for my auto repair website?
A: Yes, Absolutely! At Conceptual Minds, we work hard to ensure that everything we do drives value for our clients. This includes any/all auto repair website design efforts. We help our clients implement a variety of strategies to make certain that we can track ROI for their dollars and help them ensure that they are getting the biggest bang for their buck.
Q: Should I invest in ongoing support after my auto repair website is launched and can Conceptual Minds provide me with the support I need?
A: Yes, to both questions. Launching a new website is just the beginning to maximizing how well it performs for your business as a lead conversion and sales tool. Think of it this way: your website is just like a member of your team, in fact, a high performing website can be your best salesperson that works 24/7, talk to hundreds, if not thousands of consumers, without needing benefits or time off. Knowing that, doesn’t it make sense to continue investing in your website after launching it, just like you would after hiring an employee? Similar to the regular training your staff needs to continue developing their skills, your new website requires on-going support services to ensure it continues performing at maximum capacity (long after it’s first launched).
Our team can provide you with everything your new website needs to succeed. To start, we recommend investing a minimum of two hours per month for ongoing performance measurement. That way we can assess what’s working and what areas of the site need additional analysis and subsequent improvement.
For example, if we notice you’re not seeing much engagement on a particular landing page, we can create heat maps to determine where your customers are spending the most time and what’s causing them to leave before they convert. We can also help identify (and address) issues related to consumers not spending enough time on your website, by changing around content and/or layout of one or more page(s).
Other areas of on-going investment to consider could include (but not limited to):
- New content development: this could come in the form of new landing page development, blogging and even video creation.
- A/B Testing: we could test different content, layout, and/or CTA buttons to see what may work the best for your target customers.
- Conversion Optimization: once we have a baseline of the site is performing, we could work on identifying areas that are not performing at their best and make changes to improve conversion rates.
Learn more about how we can help by visiting our website optimization services page.
Q: How quickly can Conceptual Minds launch my new tire & auto shop website?
A: The length of time to create a fully functional website is based on a variety of factors, including the level of customization and complexity; the number of pages your site will have; and the number of revisions you’ll require throughout the process.
On average, a smaller website with limited customization and revisions can take a few weeks, while a larger, more complex website can take several months to complete.
Q: What is the average cost for a website?
A: Each website ranges in price, depending on the requirements, the Conceptual Minds team and our auto repair clients decide upon together. The cost will be based on client design preferences, complexity of functionality, the size of the website, and any marketing support that may be needed (SEO, copywriting, social media integration etc.)
Q: What is the average cost for a website?
A: Responsive web design (RWD) is an approach that develops websites for an optimal viewing experience – easy reading and simple, intuitive navigation with a minimum amount of re-sizing, panning, and scrolling by a site visitor – across a wide range of mobile devices, as well as traditional desktop computers. With recent changes in Google’s algorithms, the responsive nature of a website has taken on even more importance and all of the new websites we develop are responsive in nature.
Our web design team specializes in building websites that deliver the best experience for our clients’ customers across their mobile devices, tablets, and desktop computers.
Ask a Question
Have a question that we haven’t answered here? Please ask below and one of our team members will respond at the earliest.
Helpful Auto Repair Website Design Tips
from our Market Smarter Blog
Branding is key to success in auto repair industry
Thank you to Ratchet & Wrench for doing a complete cover story on our rebranding efforts for our client – Wiygul Automotive Clinic. This article truly
25 June-Based Branded Promotions for Auto Repair Marketing
We’ve helped a number of clients make huge car count gains through seasonal and yearly promotional events like these.
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