Making a Local Brand With Improved Strategy
How a Family-owned Auto Shop Revitalized Their Car Counts and Optimized Their ROI
Porter’s Tire Stores is a chain of seven, family-owned auto shops across Eastern Tennessee. This multi-generational business was facing challenges growing their market share at their relatively new Johnson City, TN location. To add to the challenge, they also faced stiff competition from several large and national level competitors in the area. Porter’s Tire Stores worked with Conceptual Minds to develop a targeted marketing strategy that identified their target customers, produced effective marketing campaigns, and delivered real results.
The Results
Total YOY Customer Growth within 6 months
New Customer Revenue Growth
Total YOY Revenue Growth
The Fuel (Powering the Results)
The Nuts and Bolts
The Challenge
Porter’s Tire Stores had been facing a declining growth rate since 2023 and needed a more effective marketing strategy, fast. Conceptual Minds worked with leadership team to determine the best multi-channel campaign to both retain current customers and attract new customers to generate a meaningful revenue increase.
The Solution
To develop the best, most targeted and effective marketing strategy, Conceptual Minds offered a three-pronged solution:
- Direct Mail
- Google Ads
- General KPI driven market analysis
We identified performance data and sales optimization opportunities that meaningfully improved conversion performance. Our marketing coaches helped implement marketing campaigns across print and digital channels, meeting the target market where they spent most of their time. As a result, Porter’s Tire Stores enjoyed a double digit revenue growth and an enhanced growth strategy for the future.
Why it
Worked?
Conceptual Minds’ research revealed the need for multi-channel interactions and frequent optimization of each campaign for the best results. The optimization included areas such as ideal geographic targeting, message testing, effective offer testing, data quality, and identifying the ideal KPIs to measure success.
Working closely with the Porter’s Tire Stores team, Conceptual Minds was able to deliver expertly crafted, constantly optimized, and highly effective marketing results.
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