Conceptual Minds | April 18, 2023
What’s a Branded Promotion in Auto Repair?
What’s a Branded Promotion in Auto Repair?

- Licensing: Organizations lend their logo, trademark, or brand name for promoting another product .
- Promotional Tie-in: Promotional arrangements planned between one or more companies, combining resources, audiences, and brand resources to build a brand and increase sales for both parties.
- Premiums and incentives: Increasing sales and attracting new customers by giving away freebies like discounts, coupons, swag, and other bonus items.
- Product sample: Customers are allowed to try out a minimized version of the product or service for free.
- Lifestyle discounts: Giving away discounts, incentives, and other freebies to locals based on their identity or preferred activities.
The Problem with Compete On Price: Leaving Market Forces in Charge
The Problem with Compete On Price: Leaving Market Forces in Charge

1. You Start a Race-to-the-Bottom Price War
1. You Start a Race-to-the-Bottom Price War
- “Every price cut is potentially the first salvo, and some discounts routinely lead to retaliatory price cuts that then escalate into a full-blown price war. That’s why it’s a good idea to consider other options before starting a price war.”
2. You're Locked Into Low Margins for the Foreseeable Future

Business owners often cut prices during troubled times, planning on raising prices once again when conditions return to normal. However, many find such price drops to be nearly irreversible.
3. Low-Priced Services Signal Low-Quality Services
3. Low-Priced Services Signal Low-Quality Services
4. Cheap Services Draw a Flakey, Low-Spending Crowd

Promotions Give Your Shop Value, Differentiation
Promotions Give Your Shop Value, Differentiation
Become More Than a Local Mechanic
Become More Than a Local Mechanic
Don't Want to Be "Just Another" Local Mechanic?
Changing your shop’s image might feel like a tall order. In truth, changes in perception take time and repeated exposure to take effect. However, once your efforts bear fruit, you’ll begin to see what it means to be in a category above and beyond your transactional competitors.
Learn About Conceptual Minds
As veterans of the automotive industry, the Conceptual Minds team are experts at growing car counts through effective and personable marketing. If you are unsure of your current marketing strategy and would like some guidance, contact us today at 877.524.7696.