Conceptual Minds | April 18, 2023
- “Every price cut is potentially the first salvo, and some discounts routinely lead to retaliatory price cuts that then escalate into a full-blown price war. That’s why it’s a good idea to consider other options before starting a price war.”
Business owners often cut prices during troubled times, planning on raising prices once again when conditions return to normal. However, many find such price drops to be nearly irreversible.
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