Loudon Motors is a single-shop operator based out of Sterling, VA. Founded in 2016 by two ASE Master Certified technicians, it quickly established itself as a high-quality provider, earning five-star ratings across Google Reviews, Yelp, Facebook, and Carfax. With the help of a six-month postcard campaign from Conceptual Minds, Loudoun Motors increased ARO by 40%, growing total revenue 49% over the previous year.
Our six-month test provided substantial results over the same period the year prior.
The Nuts and Bolts
Conceptual Minds strategists satisfied the goals and requirements by focusing on growing average order value (ARO). Such a strategy required a combination of higher-income customer generation and seamless cross-selling (to achieve higher order size).
CM print strategists launched a 180-day print campaign targeted toward a more affluent audience. Cross-selling was encouraged by positioning Loudoun Motors as expert in a wide range of repair services.
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