Are Google Ads Suitable for Small Auto Repair Shops?

Image by rawpixel.com on Freepik -- google ads digital auto repair

Share This Post

There’s a misconception that Google Ads works best for multi-location auto repair businesses with sizable budgets. Actually, a single auto repair shop can benefit from using Google Ads campaigns, too. A customized campaign, based on your specific services and location, can generate BIG returns.

In fact, Google Ads is a great way to shake low-hanging fruit for most auto repair shops. Unlike other marketing channels, Google Ads work because they appear at the top of local search results exactly when local consumers are seeking out auto repair services.

 

Most Used Search Engine

Google, by far, is the most used search engine in the world. It is the go-to platform for consumers when they need to find a service or product.

 

As you can imagine, this also means that a poor ad setup can waste dollars quickly. Therefore, it is important to have a thorough understanding of the platform. When executed correctly, effective targeting with Google Ads can generate very positive results.

This channel can be especially important if your web presence isn’t strong in local searches through organic results. Google Ads can give smaller operators a strong fighting chance on a level playing field against larger local competition.

 

As AutoLeap explains, there are a host of advantages for small auto repair shops using Google Ads:

 

  • Meet local customers where they are.
  • Generate new auto shop leads ongoing.
  • Monitor your shop’s digital performance.
  • Bring efficiency to your auto repair shop advertising.

 

Already using Google Ads? Take our FREE performance quiz NOW to see if your campaigns have room to improve!

 

As Forbes explains, Google Ads is one of many pay-per-click models. Your auto repair shop marketing strategy might include other PPC solutions, including:

 

  • Facebook Ads
  • YouTube Ads
  • LinkedIn Ads
  • Yelp Ads

 

The Conceptual Minds team believes that Google Ads is one of the most prominent and relevant channels for tire and auto shops.

 

Unravel the complexities of Google Ads for your auto repair shop with our expert Marketing Coaches! Let our team develop a paid ad strategy that brings real results to your bottom line.

 

Learn About Conceptual Minds

As veterans of the automotive industry, the Conceptual Minds team are experts at growing car counts through effective and personable marketing. If you are unsure of your current marketing strategy and would like some guidance, contact us today.

Need help with Google Ads for your auto repair shop?

More To Explore

Latest Auto Repair Technology Trends

May 25, 2024

As technology continues to revolutionize the automotive landscape, the auto repair and tire industries are regularly finding themselves at the forefront of innovation and adaptation. In […]

How Artificial-Intelligence (AI) is Likely To Change the Training Landscape for Auto Repair Technicians

May 21, 2024

As an auto industry veteran, you know that technology evolves rapidly and vehicles are becoming more complex every year. One of the hardest parts of owning a […]