The Challenge

Leading aftermarket retail automotive organization with over 10 auto service facilities was in need of a sophisticated and experienced Pay per click strategist that could oversee their PPC marketing campaigns and coordinate with their current PPC agency to reduce cost while improving conversion rates.

The Solution

Conceptual Minds conducted an in depth analysis of all previous PPC activity and identified several areas of improvement including the need to create new and targeted ad groups, add new keywords, improve conversion tracking and create new landing pages.

Between 2013 and 2014 we added thousands of new keywords, created over ten new campaigns, several hundred SEO friendly landing pages were added to the website and conversion tracking was implemented for phone and website conversions.

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