6 Tips To Supercharge Your Email Campaigns

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email


The purpose for all email campaigns is to create content that produces results, right? It is estimated that a viewer’s first impression of web content is formed in just 2.6 SECONDS. Clearly it is vital to design emails that are visually appealing, purposeful, direct and worthwhile to its receivers. To achieve this goal, Conceptual Minds offers these tips of advice:

Segment your Email Campaigns: Based on your business industry, group your email subscribers and send them content that specifically applies to them

Make your Campaigns visually stimulating: Proper images can be extremely effective in capturing your readers’ attention and sparking an interest

Carefully Constructed Subject Lines: This is the FIRST piece of content your readers will receive; make the subject line short, relevant and interesting. Subject lines with direct information, questions and/or numbers are most successful

Don’t forget that Pre-Header!: Be sure to compliment your Subject Line with a strong Preview Header. This is the section that appears under the Subject Line before an email is opened and allows an extra opportunity to entice your readers to open the email. Adding personalization to this section is very beneficial

Entice your readers with an Offer: 7/10 people use a coupon or discount they received from a marketing email. An Offer can be used as an incentive to encourage readers to open your emails on a regular basis

Give a strong Call to Action: If you want your readers to “visit your website”, “make an appointment”, “learn more about something” etc. strongly state it with a variety of hyperlinks throughout the campaign to appeal to the differing habits of readers.

A successful email marketing campaign takes strategic planning and calculated tactical execution. With proper implementation, the rewards can be plentiful. We welcome you to view some of the results are clients have had by visiting:

More To Explore

Auto Repair PPC/Google Ads: How Pay-Per-Click Can Bring Your Next New Customer To Your Shop

May 20, 2022

Auto Repair PPC/Google Ads: Playing To Win Through Pay-Per-Click If you’re going to play in the marketing arena, you want to know your hard-earned dollars are […]

The Ultimate EDDM Guide to USPS Every Door Direct Mail

May 19, 2022

In this article, we provide a guide to help you decide if EDDM direct mail or third-party service saturation is right for your auto repair shop […]