The purpose for all email campaigns is to create content that produces results, right? It is estimated that a viewer’s first impression of web content is formed in just 2.6 SECONDS. Clearly it is vital to design emails that are visually appealing, purposeful, direct and worthwhile to its receivers. To achieve this goal, Conceptual Minds offers these tips of advice:
Segment your Email Campaigns: Based on your business industry, group your email subscribers and send them content that specifically applies to them
Make your Campaigns visually stimulating: Proper images can be extremely effective in capturing your readers’ attention and sparking an interest
Carefully Constructed Subject Lines: This is the FIRST piece of content your readers will receive; make the subject line short, relevant and interesting. Subject lines with direct information, questions and/or numbers are most successful
Don’t forget that Pre-Header!: Be sure to compliment your Subject Line with a strong Preview Header. This is the section that appears under the Subject Line before an email is opened and allows an extra opportunity to entice your readers to open the email. Adding personalization to this section is very beneficial
Entice your readers with an Offer: 7/10 people use a coupon or discount they received from a marketing email. An Offer can be used as an incentive to encourage readers to open your emails on a regular basis
Give a strong Call to Action: If you want your readers to “visit your website”, “make an appointment”, “learn more about something” etc. strongly state it with a variety of hyperlinks throughout the campaign to appeal to the differing habits of readers.
A successful email marketing campaign takes strategic planning and calculated tactical execution. With proper implementation, the rewards can be plentiful. We welcome you to view some of the results are clients have had by visiting:
