25 Sizzling-Hot Auto Repair Shop Marketing Ideas to Jumpstart July

Photo by Somben Chea: https://www.pexels.com/photo/cream-ice-cream-in-cone-1294943/ -- ice cream summer

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When it comes to designing marketing campaigns and promotions to attract more auto repair shop customers, you might struggle to find creative ideas that work. Fortunately, creative promotions are what we do best at Conceptual Minds. And we’ve assembled 25 ways to make your July sizzle and your car counts soar!



Photo by Jim De Ramos: https://www.pexels.com/photo/people-doing-swim-race-1263349/ -- olympic swim



Summer Olympics 2024 Promotions

The Summer Olympics 2024 kicks off July 26th, so get creative with Olympic-themed promotions!


  • Olympic-Themed Events: Host Olympic-themed events or watch parties at your tire and auto shop. This could include live screenings of Olympic events, trivia contests, or sports-themed activities for customers.
  • Olympic Specials: Offer special promotions or auto repair discounts during the Olympic Games. For example, you could offer “gold, silver, and bronze” level discounts based on Olympic medal wins or create limited-time menu items or products inspired by Olympic events.
  • Olympic Viewing Areas: Set up designated viewing areas with TVs or projectors where customers can watch Olympic events while they’re waiting for their car to be done. Consider offering Olympic-themed snacks or beverages to enhance the viewing experience.
  • Employee Olympics: Organize friendly Olympic-themed competitions or team-building activities for your employees. Boost staff morale and camaraderie while also tying into the Olympic spirit.
  • Olympic Decorations: Decorate your auto repair shop with Olympic-themed decorations.




Photo by Andy Calhoun on Unsplash https://unsplash.com/photos/a-couple-of-people-that-are-wearing-some-sunglasses-h6GNy_IJ-Rs -- fourth of july fun



Fourth of July Celebrations

Do something fun and non-traditional to celebrate the Fourth of July this year. Consider auto repair shop marketing promotions or campaigns like these to get in on the festivities.


  • Independence Day Deals: Offer discounts, BOGO tire deals, or special promotions in celebration of Independence Day. Advertise these sales prominently online to attract customers.
  • Red, White, and Blue Discounts: Create themed discounts where customers receive a percentage off their purchase if they wear red, white, or blue clothing when they visit your tire and auto shop.
  • Freebies with Purchase: Offer free patriotic-themed gifts or accessories with customers during the Fourth of July weekend. This could include promo items like American flag pins, stickers, sunglasses, or car shades.
  • Social Media Contests: Run Fourth of July-themed contests or giveaways on your social media channels. Encourage followers to share their favorite Fourth of July memories, patriotic photos, or creative ways they celebrate the holiday for a chance to win prizes.
  • Holiday Hours and Events: Extend your business hours on the Fourth of July to accommodate customers who need auto repair services over the holiday. Consider hosting special events, like barbecues, live music performances, or bag toss tournaments, to attract customers to your shop.
  • Local Parades or Festivals: Sponsor or participate in local Fourth of July parades, fireworks displays, or community festivals. Set up a booth or drive in the parade to showcase your auto repair services and engage with attendees.
  • Military and Veteran Discounts: Show appreciation for members of the military and veterans by offering special discounts or promotions exclusively for them during the Fourth of July weekend.



Photo by Dominika Roseclay: https://www.pexels.com/photo/brown-dachshund-in-a-car-4084032/ -- dog in the car


Dog Days of Summer

July is hot, but you can get creative about promotions celebrating the Dog Days of Summer.


  • Dog-Friendly Events: Host dog-friendly events or activities at your auto repair shop. Think “Yappy Hours,” where customers can bring their dogs for special treats.
  • Cool Treat Giveaways: Beat the heat by giving away refreshing treats like ice cream, popsicles, or frozen drinks to customers or as part of a summer cool-off event.
  • Pet Photo Contests: Launch a pet photo contest on social media where participants can share photos of their furry friends (in the car on a joyride) enjoying the summer weather. Offer prizes for the cutest or most creative submissions.
  • Outdoor Workshops or Car Care Classes: Host outdoor DIY workshops or car care classes, take advantage of the warm weather, and attract customers.
  • Summer-themed Merchandise: Create and promote summer-themed merchandise for customers, like auto repair shop-branded beach towels, hats, or sunglasses.
  • Staycation Packages: Partner with local hotels or water park attractions to offer staycation packages or deals that encourage customers to explore their city or enjoy a relaxing getaway close to home.
  • Pet Adoption Events: Partner with any local animal shelters or rescue organizations to host pet adoption events at your tire and auto shop, where you can invite the public to meet and potentially adopt furry companions.
  • Outdoor Pop-up Events: Organize outdoor pop-up events at your auto repair shop with local vendors, artisans, and food trucks to draw crowds and create a vibrant atmosphere.



Photo by Gustavo Fring: https://www.pexels.com/photo/kids-holding-ice-creams-in-cones-4894770/ -- kids with ice cream


National Ice Cream Month

National Ice Cream Month presents a sweet opportunity for auto repair shops like yours to engage customers and boost car counts. Here’s a list of marketing and promotional ideas tailored to celebrate everyone’s favorite frozen treat.

  • Ice Cream Social: Consider hosting an ice cream social event at your shop or partnering with a local ice cream vendor to offer free or discounted scoops to customers.
  • Ice Cream Giveaways: Hold daily or weekly ice cream giveaways on social media platforms to generate buzz and attract new followers.
  • Ice Cream Eating Contest: Organize an ice cream eating contest at your shop with prizes for participants who can finish a certain amount of ice cream in the shortest time.
  • Ice Cream Happy Hours: Launch special happy hour promotions where customers can enjoy free ice cream treats during specific hours of the day.
  • Ice Cream Sampling Station: Set up an ice cream sampling station in your waiting area or lobby to allow customers to taste-test different flavors and get them comfortable coming into your auto repair business.



Other Bonus Holidays to Build Promotions Around in July

Don’t just design auto repair shop marketing promotions around the major holidays this summer. Have some fun promoting other holidays and not-so-well-known special days, like these:


  • National Country Music Day July 4th
  • National Fried Chicken Day July 6th
  • National Video Games Day July 8th
  • National Motorcycle Day Is the Second Friday in July
  • National Chili Dog Day July 25th
  • National Water Park Day July 28th
  • National Cheesecake Day July 30th


Make Your July Sizzle with Promotional Ideas from Conceptual Minds

Don’t let sweat the summer when you can make it sizzle with these promotional marketing ideas! Think outside the box and look for new ways to differentiate your auto repair shop and tie your brand to your target customers in a more meaningful way. Seasonal promotions like these can be game-changers for your bottom line.


And if you need help designing and executing promotions, our Marketing Coaches are here to help! We’ll help you design a unique promotion and organize every campaign detail for you. We’ll handle execution and analytics, too! When you partner with Conceptual Minds, we bring the ideas and manage everything for you – making marketing promotions a breeze. Connect with our team, and let’s jumpstart your July with sizzling campaigns that will lead to more car counts!

Learn About Conceptual Minds

As veterans of the automotive industry, the Conceptual Minds team are experts at growing car counts through effective and personable marketing. If you are unsure of your current marketing strategy and would like some guidance, contact us today.

Need more promotional ideas for your auto repair shop?

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