How Do We Help Automotive Shops Maximize Business?

Identify and generate leads for services that produce the best ROI for your shop

Retail auto shops generally provide a wide range of services. Unfortunately, many of the most frequently requested services your shop may offer also carry the slimmest profit margin. Our automotive marketing team works closely with the stakeholders to identify the most profitable services in your arsenal and then use customized marketing techniques that generate leads for such services.

Evaluate current marketing channels and recommend new high performing options

Auto shop owners are regularly bombarded with a large number of marketing related platforms. As a shop owner, it can be tough to thoroughly understand the value of each platform (or program) and to decide which particular marketing channel will work best while at the same time trying to operate your day-to-day business effectively. This is where Conceptual Minds team comes in.   We evaluate the current marketing channels for you. We separate the positive ROI channels from the negative ones so the shop holder can maximize investment in ones that provide the best results. Additionally, we commonly recommend tried and tested channels that provide value for aftermarket auto businesses.

Provide strategies for customer retention

The life-blood of an auto shop are its current customers. According to a report by Frederick Reichheld, an average business loses “50% of its business every 5 years”. Our experts work with you to buck that industry trend and maximize retention.

We Offer A Variety of Services To Suit Every Need

website-design

Think of your website as the face of your business. Do you like what you see?

Conceptual Minds understands that your website can serve a variety of purposes including establishing credibility and reputation, creating lead and revenue generation, providing customer support, etc. In order to create a website that exceeds your expectations, we take the time to understand your brand, business goals, target customers and any existing problems and challenges.

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email-marketing

It’s the 21st century and there are many ways to promote your business online but none are as reliable as Email Marketing.

A recent study revealed that 91% of consumers check their emails every day! This number is far higher than the number of people who use Facebook (the most popular social network).

Not all customers are alike. While many marketers value the ability to instantly reach thousands of people, the most effective use of email is through narrowcasting – crafting targeted messages and directing them to a specific audience.

By doing so, your automotive business will be harnessing the true power of email marketing, and using it as the superb customer acquisition and relationship building tool that it can be.

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Search Engine Optimization

Most business owners understand the importance of having a website. However, your website is meaningless if your potential clients never reach it. Search Engine Optimization (SEO) is the process of making a business found and ranked higher in search results on search engines such as Google, Yahoo, Bing, etc.

Don’t get lost in the crowd.

Achieve greater visibility through our highly strategic, white-hat, geo-targeted SEO process.

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PPC Management

Looking to expand your customer base, generate more leads and increase sales?  Then a PPC Campaign is likely a good solution for your organization.

PPC is an internet advertising model used to direct traffic to a company’s website or phone center. It is one of the fastest ways of generating targeted visits.

Effective PPC campaigns require in-depth industry and platform understanding along with on-going KPI analysis. We understand that typical search engine PPC marketing can be quite expensive and may not fit every auto shop’s budget. However, there are more affordable platforms where PPC strategy can work very well and satisfy the goals of even the “leanest” of budgets.

More importantly, our highly capable team is well known for generating significant return on investment through our overall strategy and regular management. It is not uncommon for our clients to see 100% – 300% increase in leads when compared to their previously Pay-per-click providers. So, if you are tired and frustrated after working with organizations that over promise and under deliver then it is time for you to speak to our Return On Investment (ROI) focused team. We have references and data to prove our successes.

Don’t let a novice agency provide your business with sub-par PPC performance while wasting your hard earned money. Our experts are here to help!

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website-optimization

A small change in website conversion rates can mean a significant revenue fluctuation. Is your website performing at its best?

Achieving successful audience engagement and high conversion rate requires a thorough grasp of technology, user experience and general marketing principles.

Our experts are well versed in all of these areas and they are ready to help you optimize your business website and help you meet and exceed the expectations.

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marketing-strategy

The best way for your business to grow, thrive and succeed is to cultivate a solid plan for your company.

Creating an overall business strategy requires a thorough understanding of your target market, your competition, the business landscape in your operating areas, and the internal workings of your own organization.

Conceptual Minds helps automotive organizations at every stage of their life cycle – whether it’s someone who has just hung the shingle or an established business – by developing custom strategy through collaboration with internal stakeholders.

Our team is ready to help your automotive business develop a strategy that positions your business for success for years to come.

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reputation-management

The story of your company is being told on the internet everyday by your customers and employees. Your prospective customers are reading this story to determine if they should do business with you.

Don’t let others craft an image for your business. Instead, be proactive and take control of your online reputation.

Let Conceptual Minds help you manage your reputation by controlling the conversation!

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branding-and-logo-design

Branding is a critical consideration for any business. Your company “brand” serves as the image of your company and sets an expectation for your customers and employees.

A logo serves as the foundation of your brand. It’s prominent and well-positioned display on your website and on all other marketing materials helps communicate your brand effectively.

Conceptual Minds regularly assists small and medium sized businesses with their branding. If you desire a new, high-caliber logo, print collateral such as brochures, sell-sheets, or high-quality animation videos at a reasonable price then look no further.

Contact us today!

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Recent Automotive Marketing Accomplishments

Our team is helping Wiygul Automotive – a leading automotive after market retailer – achieve success in a variety of areas. We are working closely with the primary stakeholders to create and implement an overall marketing strategy that helps the organization improve customer retention rates and generate new business for their recently acquired locations. Additionally, we are assisting Wiygul’s senior management team improve data tracking processes which will help with better decision making.

Wiygul-Automotive-Clinic-Website-Screenshop

Wiygul Automotive Clinic

  • Marketing Strategy Creation
  • Data Tracking & Analysis Process Creation
  • Reputation Management

Key Successes

400% Lead Increase
Data Collection Strategy
Improved Reputation
Our 40 year old family business has reinvented itself since hiring Conceptual Minds . We first implemented data tracking processes that have helped our company make smarter business decisions. Furthermore, they analyze the data on a granular level and are honest about the results, good or bad. Conceptual Minds certainly brings an “outside the box” approach and utilizes technology not typical to the automotive industry. Taran and his team’s biggest asset to our company is their first hand knowledge of the tire industry and their ability to interpret our strengths and weaknesses as a company. This allows them to asses where the “low hanging fruit” are and what areas we should focus on first. I can honestly say that I consider Taran to be a pivotal member of our senior management and included him in our quarterly manager meetings.
Zack Wiygul - Owner, Wiygul Automotive Clinic
Automotive-Consulting

Our Automotive Marketing Experts Are Here To Help You Jumpstart Your Business

Through Creative Ideas, Experience, Technology & Customer Centric Approach

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